HYALURONIC ACID IS NO LONGER JUST FOR YOUR FACE! HERE'S WHY YOU WILL LOVE THIS HYDRATING POWERHOUSE INGREDIENT…
Already a superstar ingredient in skincare, loved by beauty obsessives all over the world, hyaluronic acid is now a key ingredient in haircare too. Here’s what you need to know about hyaluronic acid and why you might want to add it into your haircare routine.
Hyaluronic acid is actually the most powerfully hydrating ingredient known to science and has the most amazing ability to hold 1000 times its weight in water. It gives a plumping effect and revitalized appearance to all that it touches – perfect for those worried about ageing!
Hyaluronic acid is found in the tissue of the dermal layer in the scalp. It’s what keeps our cells hydrated and maintains the scalp’s moisture to prevent dryness from occurring and other signs of ageing. Over time, our body ages naturally and, gradually, less hyaluronic acid is produced, causing a decline in the quality of your skin.
So now Hyaluronic acid is integrated into all of the new Chronologiste formulas, and the products are able to deeply nourish the hair and scalp as well as give the youth-restoring plumping effect for healthier-looking hair. What’s not to love!