NEW BLONDE ALERT: EMILY RATAJKOWSKI GOES BLONDE
Kérastase Muse Colours Her Hair for First Time Ever. After several months of staying-at-home, Emily Ratajkowski undergoes a dramatic hair transformation going from dark brunette to platinum blonde just in time for summer.
Going blonde is something Emily had been thinking about for a while, but she was concerned about the toll it could take on her hair. Emily has been using Kérastase for over three years and has seen how it has transformed her tresses so she was confident her newly lightened hair would be in great hands using Kérastase.
This is the first time Emily has ever coloured her hair, and as salons are now reopening around the globe, changing your hair colour or getting your colour refreshed is an easy way to update your do’ for the new season. In 2019, we launched Blond Absolu; our first colour care range exclusively for blonde hair, Emily will be caring for her newly dyed strands with this range.
Thinking of going blonde? Visit our salon locator to find your nearest Kérastase salon
Emily’s new at-home blonde care regimen includes:
To bathe: Kérastase Blond Absolu Bain Lumiere, a hydrating illuminating shampoo for lightened or highlighted hair to gently cleanse the fibre leaving hair light and luminous.
To condition: Kérastase Blond Absolu Cicaflash, an opalescent conditioner that offers the restorative performance of a masque with the lightweight finish of a conditioner. It intensively restores sensitised hair, nourishing the fibre.
To tone: try these two game changers: Kérastase Blond Absolu Bain Ultra-Violet,
An iridescent purple shampoo for lightened or highlighted hair to neutralise brassiness and unwanted yellow tones and as an intense treatment try, Kérastase Blond Absolu Masque Ultra Violet, a rich deep purple masque that neutralises brassiness and unwanted yellow tones while deeply nourishing and restoring sensitised, lightened hair.
To protect: Kérastase Blond Absolu Blond Absolu Cicaplasme,
A leave-in for lightened or highlighted hair with heat protection to deeply nourish, add extra softness and provide colour stability.
Emily Ratajkowski will star in the new Blond Absolu campaign, January 2021.