How to protect your hair colour

How to protect hair colour with Chromatique by Kerastase

Protect your hair colour and maintain long-lasting hair colour radiance with the new Kérastase Reflection range for coloured and highlighted hair.*

Dyed hair isn’t new, however today more and more of us are experimenting with colour. Whether it’s to try the latest balayage or ombre trend, go a new shade of blonde or simply change our looks with the seasons, we’re spending more time (and money) in the search for the perfect hair colour.

But without the right care, particularly in the summer, dyed hair can quickly lose its colour, vibrancy and condition. We’ve all been there. Two weeks after having our hair dyed, we love how it looks. But as the weeks go on, the colour starts to fade and our hair can feel dry, brittle and frizzy.

So how can Kérastase help me protect my hair colour? This summer, the iconic Reflection haircare range for coloured and highlighted hair has been upgraded for even more advanced hair protection. But not only that, it’s added a breakthrough in-salon and at-home innovation for colour revival to the range – our first ink-in-care, the Touches Chromatique's.

The reason for renovating the core Reflection range? To help combat against coloured hair’s Enemy Number One – Water. The range now features the new Système Capture Advanced Complex enriched with the exclusive Chelators Complex, a fusion of sodium citrate with Yuzu and Lychee extracts. In addition to caring for colour treated hair, the products also help to prevent water pollutants from adhering to and dulling hair. The result? Colour and shine are protected and prolonged up to 40 days* while hair is left feeling nourished, supple with an intense shine.

So that’s our colour care covered. But what about when it comes to vibrancy of the colour itself? The Touches Chromatique's are the first personalised ink-in-care treatments for coloured hair. In other words, these are hair dyes to help neutralise unwanted undertones or to enhance colour. Simply mix your customised colour reviving direct-dye with your tailored Reflection conditioner or mask. Available in four shades for the ultimate in customised colour enhancement:

-Cool Blond to neutralise yellow shades in dyed blonde hair

-Cool Brown to neutralise red shades in dyed brown hair

-Copper to revive copper shades

-Red to revive red shades/