The Shampoo You Need For Fresh, Healthy  feeling  Hair

DEMYSTIFY HAIRCARE MYTHS WITH IN-HOUSE HAIRCARE EXPERT, MILLY

We know that sometimes the journey to your dream hair might not seem simple. At Kérastase we are passionate about the science of hair and correct hair diagnosis to ensure you achieve your ultimate hair goals. We know there is so much information out there, from the latest hair styles to trending hair hacks - it is our goal to demystify this information and care for your hair.

ALL PURPLE SHAMPOOS DRY OUT THE HAIR

FALSE: Purple, violet or blue pigmented shampoos are known for their amazing neutralising properties to remove unwanted brassiness from blonde hair. It is however, historically associated with causing the hair to feel dry, dehydrated and brittle. Bain Ultra Violet from Kérastase Blond Absolu range is unique in its hydrating and repairing properties. Although a highly pigmented shampoo, the formula does not compromise on caring for the hair. The formula is enriched with hyaluronic acid, known for it’s hydrating properties and ability to deeply penetrate the hair fibres to nourish and repair, alongside Eidelweiss flower to shield against pollution and external aggressors. Say hello to blonde that feels both neutralised and nourished!

SILICONES ARE BAD FOR THE HAIR

FALSE: Silicones have been used in beauty products for decades and are widely researched. They are a group of ingredients that add a thin, waterproof layer around the hair cuticle. This thin coating works to smooth the cuticle, add shine and prevent frizz. So, why have silicones gathered a bad reputation? There are many types of silicones, however we can categorise these simply into high grade silicones and low grade silicones. Low grade silicones are not always soluble in water, meaning that they can build up on the hair, leaving it feeling dry, dull and flat, and can prevent moisturising ingredients from penetrating the hair as effectively. High grade silicones however, are soluble in water and have many benefits to the hair including shine, softness and manageability. At Kérastase, we use high grade silicones in our professional formulas to leave your locks feeling light and luscious!

ACIDS ARE TOO HARSH TO USE ON THE HAIR

FALSE! We are familiar with acids within our skincare regimes, but what about haircare? Acids may sound like a scary ingredient, but they can have amazing benefits on the hair! The pH of our hair sits at around pH5 and is therefore naturally acidic. Mild acids, like in skincare, are known to gently exfoliate the surface of the hair, giving increased shine, radiance and reduce porosity. Inspired by skincare, Kérastase Chroma Absolu is powered by a trio of acids: Amino Acid, Lactic Acid and Tartaric acid, known to add strength, shine and softness to the fibre.

Discover Chroma Absolu here

Lasting Freshness

COLOURED HAIR IS HARD TO MAINTAIN AND FADES QUICKLY

FALSE! Yes, coloured hair may have more complex needs to keep the colour feeling bright, shiny and healthy, however caring for coloured hair is easy with Kérastase Chroma Absolu. Powered by science, the ingredients include a trio of healing acids that address the 3 main challenges for that colour care users face: breakage, colour induced frizz and colour fade. This ranges keeps colours vivid, after 6 weeks of use, up to 92% of colour intensity is preserved!*

*Instrumental test. 21 applications of Bain and Fondant vs first day of colour

THE SKIN ON THE SCALP IS DIFFERENT TO THE SKIN ON THE FACE

FALSE! Did you know that the skin on our face is the same as the skin on our scalp? We exfoliate our face to remove dead skin cells and reveal glowy, radiant skin – however do we treat our scalp with the same care? Scalp exfoliation is not only a luxurious selfcare moment, but we also know that the healthier the scalp, the healthier the hair! The Kérastase Scrub Energisant is an energising scalp scrub containing salicylic acid and sea salt that leaves hair and scalp feeling cleaner, hair feeling shinier, and roots lifted!

I ONLY NEED TO USE HEAT PROTECTION WHEN USING HIGH HEAT ON MY HAIR REGULARLY

FALSE! Using heat on the hair can give us the most beautiful looks and styles, however it is so important to always protect the hair every time we use heat to minimise potential damage. Under the influence of heat, water evaporates from the hair, causing different levels of damage, however did you know that this damage can start at temperatures as low as 90-120 degrees? Kérastase have heat protection products for multiple hair needs and concerns: milks, sprays, creams, oils – something for everyone to help protect your hair.

Discover my most loved heat protection cream, Ciment Thermique

YOU SHOULD SKIP CONDITIONER IF YOU HAVE OILY HAIR

FALSE! Oily hair and scalp are commonly caused by hydrolipidic film but not your conditioner. Hydroplidic film is made up of a combination of sebum and sweat and acts to protect the hair and scalp against external aggressors and is also known to regulate hydration. Although designed to protect, an excessive hydrolipidic film can cause an oily scalp and this can happen due to lifestyle factors, genetics or hormones. The conditioning step of a routine is essential to provide hydration, nourishment and protection. If you have concerns with hair feeling flat and oily, rather than skipping conditioner, try using a lightweight formula, such as Specifique Masque Rehydratant, a gel masque that hydrates without weighing the hair down.

Discover our Specifique range that work to deeply cleanse, balance the scalp and eliminate excess sebum.

YOU SHOULD BRUSH YOUR HAIR 100 TIMES A DAY

FALSE! A popular hair myth that we have all heard of! Not only does this sound like an excessive amount of work in your haircare routine, but it is also false. This amount of over-brushing can lead to damage and breakage. Brushing the hair, is of course essential, helping to distribute the natural oils through the hair and to remove tangles, however, here are some tips to consider:

Don’t brush wet hair! When wet, our hair is at its most fragile state and prone to damage. Rather than reaching for your regular hairbrush, consider using a wide tooth comb or your fingers to gently remove tangles from wet hair (detangling before rinsing out your conditioner will make this even easier!)

Work your way up! Always brush your hair from the bottom up. Starting on the ends and slowly working your way up the hair when brushing minimises the risk of damage.

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