Micellar Shampoo Explained

Following the huge success of micellar technology in skincare, it’s not surprising that haircare has followed suit. After 18 months of research, Kérastase have created their most gentle cleanse to date, the
But what is micellar shampoo exactly and what does it do?
Micellar – which comes from the word micelle – is a collection of surfactant (or cleansing) molecules, in which the molecules are arranged in a very effective way. On contact with the scalp, the micelles in the
Micellar shampoos aim to provide a solution for women who like to wash their hair on a daily basis, whether this is due to hair type, environmental aggressors, daily gym sessions, to combat build up, or just simply, if they like their hair to feel ‘clean’. The hair and scalp can often feel dry as a result of daily washing, but micellar shampoos allow a gentle cleanse whilst strengthening the hair and caring for the scalp. Plus, they help to prevent hair colour fade, and all without weighing the hair down.
How is the Aura Botanica Micellar Shampoo different?
Formulated with fair trade organic coconut oil and argan oil, the
Who is micellar shampoo for?
Anyone with normal to slightly sensitized hair, hair that is slightly frizzy or dry to the touch, dull or lifeless, or simply for anyone wanting a natural, undone hair finish.
How to use micellar shampoo
Apply to wet hair, lather gently, then rinse thoroughly. Repeat with a second shampoo for optimum results. Follow with
Discover our Micellar Shampoo and the full Aura Botanica range now.