Following the huge success of micellar technology in skincare, it’s not surprising that haircare has followed suit. After 18 months of research, Kérastase have created their most gentle cleanse to date, the Aura Botanica Micellar Shampoo, a micellar shampoo that cleanses the hair and scalp without stripping or drying.
But what is micellar shampoo exactly and what does it do?
Micellar – which comes from the word micelle – is a collection of surfactant (or cleansing) molecules, in which the molecules are arranged in a very effective way. On contact with the scalp, the micelles in the Micellar Shampoo are dispersed. Like a magnet, these highly effective micelles attract and pick up residue on the hair (dirt, oil, or styling products), without stripping moisture whilst doing so.
Micellar shampoos aim to provide a solution for women who like to wash their hair on a daily basis, whether this is due to hair type, environmental aggressors, daily gym sessions, to combat build up, or just simply, if they like their hair to feel ‘clean’. The hair and scalp can often feel dry as a result of daily washing, but micellar shampoos allow a gentle cleanse whilst strengthening the hair and caring for the scalp. Plus, they help to prevent hair colour fade, and all without weighing the hair down.
How is the Aura Botanica Micellar Shampoo different?
Formulated with fair trade organic coconut oil and argan oil, the Aura Botanica Micellar Shampoo is a 97% naturally derived shampoo The 3% remaining are preservatives and fragrance, essential to guarantee the olfactory and sensorial qualities expected of Kérastase products. Unlike in most sulphate-free shampoos, the sulphates in Aura Botanica Micellar Shampoo have been replaced with natural agents that come from Coconut, creating its remarkably light, airy yet substantial lather. This allows a gentle yet effective deep clean but also delivers outstanding Kérastase performance.
Who is micellar shampoo for?
Anyone with normal to slightly sensitized hair, hair that is slightly frizzy or dry to the touch, dull or lifeless, or simply for anyone wanting a natural, undone hair finish.
How to use micellar shampoo
Apply to wet hair, lather gently, then rinse thoroughly. Repeat with a second shampoo for optimum results. Follow with Aura Botanica Soin Fondamental, a lightweight conditioner that instantly melts into hair, allowing easy detangling, durable nutrition and frizz control, all with no silicones or parabens. The result? A nude, undone and uncoated hair finish.
Discover our Micellar Shampoo and the full Aura Botanica range now.