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#FUSIOFRIDAY WITH MEGAN HESS
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What bride doesn’t want to look her best on her wedding day? From the dress to the venue, planning for a wedding can take weeks if not months and the same forward thinking can be applied to your hair to ensure that it is as healthy and radiant as possible on the big day. Whether you’re planning a sophisticated up-do or you’re opting to wear your tresses down, paying special attention to your hair care routine can make all the difference.
Custom-made wedding hair care
When it comes to unleashing your hair’s full potential, there’s no such thing as a one size fits all solution. Every bride is different and so are your locks which is why getting a personalised treatment is key. Enter our Fusio-Dose collection! After diagnosing your hair’s primary and secondary concerns, your stylist will be able to create a customised mix that’s specially tailored for your needs. By combining a concentre to tackle your main issues from lack of volume to dryness and breakage, with a booster for any secondary issues such as dullness or frizz, there are 20 possible combinations to instantly transform your locks for an entirely bespoke treatment.
Take the salon home
For best results, keep up your new routine in the run up to the wedding with our Fusio-Dose Homelab. Individually prescribed by your stylist, this take home kit offers the transformative experience of Fusio-Dose in the comfort of your own home with four personalised at-home applications to keep your hair looking radiant and healthy for the big reveal.
Long hair, do care
For those looking to go the extra mile - literally! - by growing their hair longer, opt for our brand new Extentioniste range. Formulated with the unique Creatine R Complex, the amino acid Taurine and Maleic Acid, Résistance Extentioniste helps to reinforce the structure and surface of the hair fibre, whilst also helping to maintain the hair’s elasticity, glow and most importantly, its condition from root to tip. Just think of it as a daily boot camp for hair to reach your hair goals. Gorgeous bridal hair, done –and one more thing to cross off your checklist!
Raise your hand if you’re ready for summer! After what felt like months of winter, most of us are ready for some much needed Vitamin D. And whilst the sunshine might feel like it’s bringing you back to life, it can have the complete opposite effect on your hair if you’re not careful. Because when it comes to UV protection, what goes for you skin goes for your locks.
Sunshine and hair damage
It's no secret that prolonged exposure to UVA and UVB rays can damage your skin and the same is true for your tresses, with dry brittle strands and split ends often being the most visible symptoms. The sun’s rays attack the hair and protein, also known as keratin. Regular use of flat irons, colouring treatments and exposure to chlorinated water – dip in the pool, anyone? – can also make hair more vulnerable as the damaged keratin also weaken the hair fibre, resulting in fragile strands. So, time to armour up!
Shield and protect your hair from the sun
If you intend to make the most of the sunshine, make hydration your must-have, especially if you’re planning on swimming in the pool or the sea. To help prevent your hair from drying out in the water, be sure to mist your locks with our Micro-Voile Protecteur. This dry light mist leaves hair feeling protected against sun, salt and chlorinated water without any greasy residue for a natural feel.
Gently wash away any residual chlorine or salt with our Bain Après Soleil. Gentle enough for daily use, this nourishing shampoo is formulated with UV filter and is designed to nourish and protect against sun damage. Next, opt for some intense TLC with the Masque UV Défense Active to rehydrate and condition your strands. Also formulated with UV filters, its intense hydrating action replenishes your locks making them feel more protected and resistant.
Follow this up with our leave-in CC Crème with UV filters, ceramides and linseed oil. Suitable for all types of hair, it enhances the hair making it look instantly more nourished, radiant and smooth. Pro tip - you can also apply this before going in the sun for increased protection. So, all that’s left to do is to pack the sunscreen, grab your shades and hit the beach!
It is well known that, while you sleep, the body goes to work repairing itself, fortifying cells from the inside out. This makes night time the best time to let powerful and nourishing treatments work wonders. In the same way that you wouldn’t dream of getting into bed without performing your skincare ritual, there are a few things you can be doing to help restore your dry hair overnight. There is nothing like the pure luxury of beauty sleep.
Whilst you might be meticulous about your hair during the day, many of us throw caution to the wind come bedtime. Have you ever thought about what happens to your hair at night? Well let us tell you. Tossing and turning overnight causes damage to your hair cuticle which can make your hair feel dry, movement also causes loss of definition and central heating causes dryness.
There are lots of tips to help combat this, investing in a silk scarf or pillowcase to reduce any friction, brushing your hair gently to get rid of any knots and plaiting your hair to keep the shape of the hair.
To really capture the healing power of sleep apply 2-4 pumps of Kérastase Nutritve 8H Magic Night Serum to your lengths and ends before bed. The non-greasy formula, containing iris root extract and blend of 5 essential vitamins, leaves hair feeling lightweight and luxuriously nourished in the morning with no need to rinse out. With its beautiful fragrance designed to develop whilst you sleep, this is the perfect addition to your night time beauty regime. If you’re going to be using heat styling in the morning, reach Kérastase Nutritive Nectar Thermique, a nourishing leave in treatment that provides heat protection up to 230°C and instantly heals and seals ends for a sleek finish. Night night!
Artist Paul Edmonds' Top Tip:“For extra help in the fight against frizz apply the Kérastase Discipline Maskeratine before bed to freshly washed hair. After shampooing, apply to mid lengths and ends, twist the hair and wrap into a bun on top of the head. This helps to make it more comfortable whilst you sleep. In the morning, untwist, rinse, and blow dry as normal. The result? Your hair will look and feel smooth and sleek.”
As Earth Day approaches, what better way to show the planet some love than giving your hair care routine a natural touch with our Aura Botanica collection? Using natural ingredients that are responsibly sourced, the formulas in this range are also 97% biodegradable without compromising on performance for sustainable luxury you can enjoy, guilt-free.
Respect, Reduce and Replace
The range is committed to eco-responsible production, whether it’s reducing water waste or lowering its carbon footprint. Everything down to the packaging is conscious of the environment, using recycled materials and cutting down on weight making it even less material-consuming. And all without compromising on performance: from cleansing and conditioning to styling, whether your hair is thick or curly, unruly or dry, there’s an Aura Botanica product that will help you to achieve a healthy looking glow and deep nourishment.
Aura Botanica = Natural origin haircare + Eco-responsibility
The key to our Aura Botanica collection also lies in sourcing the finest organic ingredients for its formulas, each one selected according to their unique properties, from natural lipids such as coconut oil and the iris flower.
These components are responsibly sourced, taking into account the stability of their natural habitats as well as the farmers and workers who produce them, ensuring that both they and nature are able to thrive.
So whether it’s setting up community projects to empower local women or working side by side with NGOs to protect the country’s indigenous communities and bring them revenue, we are committed to producing sustainable products that work both behind the scenes and to make your hair even more beautiful, naturally.
Read more about our commitment to sustainability.
As the days get longer and the temperatures get warmer, are you ready for the season of fun in the sun. Whether you're daydreaming about your next holiday or updating your wardrobe, a refresh is most definitely in order. So, what about your hair colour?
Post-winter treatment for coloured hair
If you think your locks are looking a little drab post-winter, it’s not for nothing. From the ravages of blow-drying your hair every day before going out in the cold, indoor heating and all the styling you did during the Christmas party season… the list of culprits is endless! Coloured hair can feel drier due to the effects of the colouring process and this in turn can make it look dull and lifeless. Enter our Reflection collection.
Specially formulated to cater to the needs of coloured hair, it works to protect and revive leaving long-lasting radiance. For gentle deep cleansing, reach for the Bain Chromatique. Its Vitamin E and UV Filter enriched formula is specially designed to keep colour vibrant and help prevent fading. Hydration is key when it comes to protecting your colour. Condition your locks after cleansing with the Fondant Chromatique conditioner or Masque Chromatique hair mask for optimal nourishment and shine.
Give your colour a boost
After your visit to the salon for your new spring colour, keep it fresh thanks to Touches Chromatiques colour-reviving inks. Available in four colour formulas, each one targets the needs specific to that colour whilst providing long-lasting shine. Choose your Touche Chromatique colour – Cool Blond, Cool Brown, Red or Copper – and mix it in with the Fondant Chromatique or for intense hydration, the Masque Chromatique before applying as normal. The hair colour and conditioner blend treats the hair fibre intensively in order to ensure evenness and radiant shine. Enough to put a spring in your step!
One minute the sun is shining, the next it’s pouring rain. Sound familiar? Although spring has its perks – daffodils! – those April showers can spell trouble for your hair. With humidity on the up and warmer temperatures, your blow-dry can go from super sleek to frizzy hair in the time it takes to open your umbrella.
Stop frizzy hair in its tracks
Specially designed for frizzy and unruly curly hair, our Discipline collection has everything you need to keep your locks frizz-free and smooth. Always start your routine with the Bain Fluidéaliste to gently wash away impurities. Its formula is enriched with amino acids and wheat protein to nourish the hair strand, leaving it feeling light and soft. Next, follow up with a dose of Fondant Fluidéaliste for some deep conditioning and more importantly, some serious frizz and humidity control action! Those with dry or sensitised hairmight want to opt for our Maskératine for even more hydration.
Styling to reduce the frizz
While your first instinct might be to get the straighteners out, the overuse of heat tools can dryour locks out which only leads to more frizz. However, there are ways around this! Protect your strands with our Keratine Thermique leave-in blow dry perfector. Its instant resurfacing action transforms the look and feel of the hair fibre making it look shinier and smoother. If you prefer a lighter texture, look no further that the Fluidissime Spray. It protects your locks during styling providing a healthy-looking shine without a frizzy strand in sight.
Top tip from Paul Edmonds:
For the best blowdry this spring, use a good bristle brush to smooth out frizz. I recommend using a mix bristle or non nylon to avoid static. Ceramic brushes are good for those with thicker, stronger and hard to manage hair as they help to dry the hair quickly, but be careful if your hair is fine or delicate as they can cause the hair to break.
Bring on those spring showers!
With the right hair care ritual, even something as simple as washing your hair in the comfort of your own bathroom can turn into a moment of pure indulgence. And if you’re already a fan of our products, you’re going to love our in-salon experience which provides all the pleasure of pampering, but with expert advice to boot.
Entirely dedicated to your hair’s beauty and wellbeing, each visit to the salon starts with a personalised hair diagnosis which is then used to create your very own tailor-made treatment to target any concerns. During the consultation, your stylist will take into account the health of your strands as well as your scalp, looking out for any problem areas, primary and secondary issues. They’ll also advise you on which products to take home in order to maintain that post-salon glow in between visits.
So, whether you’re there to relax and indulge, are keen to learn about your hair care needs or you’re simply looking to discover our latest breakthrough innovations and formulas, a trip to the salon is always a good idea!
Where do I start?
With most people relying on word of mouth recommendations from friends and family, finding the best salon near you can be tricky. Save yourself some time (and stress!) by heading to our website and using our Salon Locator tool to find your closest Kérastase salon. You can filter your search by location – are you looking for something closer to home or to the office? So, without any further ado, happy hunting!
There’s a reason why the lead actress always flips her lustrous mane in slow motion. As the saying goes, if you’ve got it, flaunt it. And while some are born naturally blessed in the hair department, most of us aren’t. Luckily, we’ve rounded up our top tips on how to make hair appear fuller and thicker!
Get big hair with the right routine
Even if your hair is naturally on the finer side, using the right products can work wonders when it comes to adding body. Our Densifique collection is specially designed to transform your hair making it appear fuller and denser. Switch up your care routine by starting with the Bain Densité bodifying shampoo to gently cleanse away impurities which can weigh your hair down and rob it of its volume. Next, prevent dryness with the regenerating Masque Densité. Applied on towel dried hair and left to sink in for 5-10 minutes, its enriched formula leaves hair feeling more resilient and densified from root to tip.
Go the extra mile for volume and density
Give your tresses the best chance with an in-depth Densifique cure. In just 1 month of daily use, this deep scalp treatment boosts follicular activity to restore your strands for thicker, denser looking hair that’s maintained over time. Used over 3 months, it’s been proven to increase hair mass significantly, making it stronger and more resilient.
For those looking for a quicker fix, how about the Densimorphose Thickening Treatment Mousse? With just a few pumps applied evenly through damp hair, it provides volume and substance without a heavy feel. Big hair, in a bottle.
Don’t skip the salon
Whilst the right hair care routine and the right products are essential, the right haircut can instantly take your strands from flat to va va voom. Head to your nearest Kérastase salon for your personalised hair diagnosis. Your stylist will be able to advise you on the best cut for your type of hair as well as the best course of treatment to follow. So go ahead and fake it till you make it!
Whether it’s caused by static in the winter, or humidity during the summer months, dealing with frizzy hair can feel like a losing battle. And even when you do manage to style your way to semi-presentable hair, the elements can quickly undo all your hard work. So although styling can definitely help to tame the frizz, your best bet is to tackle the problem at the root.
Un-frizz your tresses with the right products
Our Discipline collection is specially designed to target frizz and leave you with smooth, healthy looking hair. Start with the Bain Fluidéaliste shampoo to gently cleanse your strands before moving onto the Fondant Fluidéaliste for intense conditioning to keep your hair looking sleek even in humid conditions.
For frizzy hair that is sensitised and/or damaged, a deeply nourishing mask may just be the solution for you. Designed to limit frizz, our Discipline Maskératine Mask helps to cut back on the time spent blow-drying your hair, while helping you achieve controlled, smooth and free-flowing locks.
And as a finishing touch, up the shine factor with the Elixir Ultime Versatile Beautifying Oil. Enriched with our patented Oléo-Complexe, it smoothes down the hair shaft, providing heat protection when styling and leaving hair looking ultra-glossy.
No more flyaways: styling tips to tame your hair
Although a blowdry can be a quick fix for a sleek finish, be sure to protect your hair as you want to avoid any heat damage. Always use a heat protecting product such as L’incroyable Blowdry or L’Incroyable Blowdry Crème is your hair is thick and unruly. Not only does its innovative formula protect your strands from temperatures up to 230°C, it provides long-lasting shape whilst preserving your hair’s movement for a polished, natural feel.Talk about smooth sailing!
We know what you’re probably thinking – “How can I be washing my hair wrong?” After all, you’ve only been doing it for years! But you might be surprised to learn that the wrong technique can lead to damage or even leave your hair looking greasy. Pretty ironic, huh? From the temperature of the water to how often you shampoo, here’s how to make the most of your cleansing ritual.
Find the right shampoo
First of all, you’ll want to identify your specific hair type concerns. Head to your nearest Kérastase salon where a stylist will be able to deliver your individual hair diagnosis and advise you on which products are right for you. Whatever your concern, our shampoos can help you to achieve salon-perfect results after every wash.
Each of our ranges are specially formulated to tackle specific concerns whilst providing effective gentle cleansing action. For example, those with fine hair that lacks volume might want to try the Densifique or Volumifique ranges. Our Nutritive and Resistance ranges can help to nourish and repair dry, brittle strands respectively, whilst those with unruly curly hair might want to opt for the anti-frizz, smoothing action of the Discipline line. And if you prefer your hair care as natural as possible, look no further than our Aura Botanica line which is formulated with up to 97% of natural origin ingredients.
How to wash your hair the right way
Now that you’ve found the right shampoo, it’s time to take a closer look at your technique.
Here are some ways you can improve it:
- Remember to lather twice: once to cleanse and a second time to treat and nourish.
- Use warm water to open the hair cuticle and rinse with cold water to seal the cuticle and avoid frizz.
- Don’t forget to massage: massaging your scalp in circular motions can stimulate circulation and leave it feeling refreshed.
- To maximise results in addressing your specific hair concern, we recommend using products from the same range
- Choose the right conditioner for your hair concerns.
- When drying avoid rubbing which can lead to breakage and split ends, gently patting your hair dry instead.
- Last but not least - always use a thermo-protector if using heat for styling.
It’s that simple! Hair washing, done like a pro.
You’ve probably heard of micellar water before, but what about micellar shampoo? Designed to attract impurities, pollution and grease, it effectively and gently cleanses the hair without weighing it down or stripping it of moisture. If you’re prone to breakage or suffer from dryness, this is where it gets interesting! When hair is dehydrated, it becomes brittle and weak which can lead to split ends and dullness. This is especially true if you colour your locks as the use of harsh chemicals can eventually take its toll.
Specially designed to revive dull lacklustre hair, our aromatic Aura Botanica Micellar Shampoo Riche is the latest addition to our natural haircare collection allowing those with dry, coloured or sensitised hair to experience the benefits of nature combined with the power and performance of Kérastase.
Formulated with 96% of natural origin ingredients it is enriched with responsibly-sourced Samoan Coconut, Moroccan Argan and Sweet Orange oils, and helps to nourish hair and significantly reduce frizz without any silicones, sulphates or parabens.
After cleansing with either the Micellar Shampoo or Micellar Shampoo Riche, always follow up with the Aura Botanica Soin Fondamental for deep conditioning and hydration. For best results, apply a small amount onto wet hair after shampooing and leave it to sink in for up to 5 minutes before rinsing thoroughly. For extra nourishment, mix in a few drops of Concentré Essentiel to your Soin Fondamental - its powerful formula contains a mix of natural oils for the kind of deep conditioning you can count on, whatever the season.
Whether you’re getting ready for a day at work or glammed up for a special event, whatever the occasion, super shiny hair is always a good look. Smooth your tresses and give them a high-shine finish with our Elixir Ultime collection. Featuring a mix of precious oils such as Argan, Maize, Camellia and Pracaxi, each formula is designed to leave your hair looking radiant and ultra-glossy.
When it comes to dull hair, one of the biggest culprits is an excess of product residue that builds up over time. To get back to a clean slate, gently wash away any residue with our nourishing Bain Elixir Ultime shampoo. It is enriched with precious oils to bring maximum shine to your clean hair.
Shine bright with hair products tailored to your needs
Although all the products in the Elixir Ultime collection are designed to ramp up the shine factor, when it comes to haircare one size doesn’t fit all. Finding the most effective formula for your locks will depend to some extent on your natural texture. Visit your closest Kérastase salon to receive a hair diagnosis.
If your hair is thicker or feels dry, give it some extra hydration with the Masque Elixir Ultime. Infused with a mix of precious oils, it offers deep nourishment and leaves your locks feeling soft and supple with a radiant shine. Those on the finer side will want to opt for the Beautifying Oil Conditioner which is specially formulated for thinner locks and leaves them nourished, light and soft to the touch.
If your hair is thin, give it some oomph with the Volume Beautifying Oil Mist which is specially formulated to deliver feather-light body and opulent shine.
Dry frizzy hair? Meet your match – Lait de Soie, the latest addition to our Aura Botanica range. Made with 99% natural origin ingredients and specially formulated to discipline frizz for up to 72 hours even in up to 80% humidity, its lightweight texture means it doesn’t weigh your tresses down, allowing your hair to preserve its natural movement. What’s more, it provides thermo-protection from temperatures up to 230°C ensuring blow-dried perfection and a silky smooth finish. Get ready to go from frizz-ball to smooth operator, in a few easy steps.
Gentle cleansers make for a shiny blow dry
Prepare your hair for the smoothest ride of its life with our Micellar Shampoo or our new Micellar Shampoo Riche for dry hair also from the Aura Botanica range. Specially formulated to cater to dull devitalised locks, these silicone free shampoos gently cleanse to get rid of any impurities, reducing friction and paving the way for a high-shine look. Apply to wet hair, lather and massage into your scalp to release their rich aromatic fragrance before rinsing and repeating.
Deep conditioning treatments for smooth hair
Follow up with some serious TLC in the form of our Aura Botanica Soin Fondamental conditioner. Made with 97% natural origin ingredients including Coconut and Argan oils, this lightweight conditioner instantly melts into the hair for durable nourishment and ultra-effective frizz-control. For best results, apply to the lengths of your tresses and let it sit for up to 5 minutes before rinsing with cold water to help seal the hair cuticle, making it even sleeker.
For a natural blow dry, save the best for last
Apply a few pumps of Lait de Soie to towel-dried hair working the product in all the way down to your tips. It’s enriched with organic ingredients including Moroccan Argan and Samoan Coconut oils and helps tame unruly frizz, naturally.
Pro tip – For a polished glossy finish, aim the flow of air downwards to further smooth the hair shaft.
Et voilà! Who’s ready for their close-up?
Just between us curls, it’s safe to say that the grass is always greener on the other side! For those of you out there with poker straight locks, the idea of bouncy voluminous curls has probably crossed your minds on more than one occasion. On the other hand, the natural curlies out there know that more often than not, it’s no walk in the park. Trying achieve a polished glossy finish can require more than a little elbow grease! But what if we told you that the answer to your curl dreams comes in a bottle?
First things first: fight the frizz
When it comes to curly hair, frizz is the number one enemy. Because it can be more prone to dryness, your coils can quickly become unruly so it’s key to hydrate and condition. Opt for the Micellar Shampoo Riche from the Aura Botanica range to gently cleanse and deeply nourish your locks for up to 48 hours*. Formulated with 96% of naturally sourced ingredients, this micellar shampoo helps to restore your hair’s natural vitality, leaving it feeling soft to the touch.
Up the ante with our Soin Fondamental conditioner, also from the Aura Botanica range. Its creamy, indulgent formula is enriched with certified organic Coconut and Argan oils and delivers deep conditioning, helping to make hair easier to detangle and smoothing the surface of your strands.
Finish your curls with the right product
Last but not least in your curl-defining arsenal is the Crème de Boucles curl defining cream. Specially formulated to re-define your tresses, it helps to leave them bouncy and frizz-free, even in the most humid of conditions. Depending on your hair’s thickness, apply 2 to 4 pumps to slightly damp or towel-dried hair working it into the lengths and tips. And even if you haven’t got time to air-dry, go ahead and use your diffuser – Its formula protects the hair fibre from heats up to 230°C, meaning you’re protected from any potential damage. Curl power just got a whole lot sleeker!
*Instrumental test. When used with Soin Fondamental and Concentré Essentiel
From surfer girls to the red carpet, nothing says effortless summer cool like a head of soft beachy waves. So even if your hair is naturally super straight or you spend most of your time in the office, you can at least look as though you’ve been swimming in the ocean all day! Achieve that surfside tousle anywhere with the new Eau de Vagues spray from the Aura Botanica range – whatever the season.
Wavy hair, do care: start by hydrating and conditioning
Regardless of your hair’s natural texture, you’ll want to start with super healthy, conditioned locks. Using the Aura Botanica Micellar Shampoo, or new Micellar Shampoo Riche if your hair is dry or sensitised, gently cleanse away any impurities. Free of silicones, parabens and sulphates, their formula work intensively to leave strands feeling soft to the touch and glowing with natural vitality. They also act as a pollution shield, stopping particles from re-attaching to the hair which can weigh it down and make it look limp.
After cleansing, reach for the Aura Botanica Soin Fondamental. Intensely nourishing but lighter than a masque, it’s enriched with certified organic Coconut and Argan oils. The product seems to melt into your hair for lasting anti-frizz action and soft, polished waves.
Spritz your way to beach-perfect waves
Applied to towel-dried hair, our ultra-lightweight Eau de Vagues spray instantly creates that natural ‘après-surf’ effect, without the dreaded crunch factor. Designed to reproduce the texturising effect of sea water on your locks, it contains no salt – unlike the real deal – which can sap the moisture out of your hair and dry it out. Formulated with Paraguayan sugar and Mexican Aloe Vera, up to 99% of its ingredients are of natural origin. So go ahead and flaunt those surf-kissed locks – your secret’s safe with us!
The Aura Botanica experience starts in your nearest Kérastase salon with a personalised hair diagnosis by your stylist. From the cleansing stage using the Micellar Shampoo or new nourishing Micellar Shampoo Riche, all the way through to your customised styling product, let yourself sink into the moment, enjoying rich woody notes and delicate floral accents. And with the addition of three fresh new styling products with up to 99% natural origin ingredients, the styling possibilities are endless.
Looking for defined, frizz-free curls? Not only is our Crème de Boucles made with 98% natural origin ingredients, it helps to contour your coils leaving them feeling soft to the touch, glossy and full of life.
Pro tip: To redefine curls, re-apply on dry second-day hair. For very dry hair, add 2 to 3 drops of Concentré Essentiel to the cream for added nutrition and richness.
If you prefer the more relaxed vibe of seductive beach waves, then the 99% natural origin Eau de Vagues sugar spray is for you. Instantly creating a soft beach waves without the dreaded crunch-factor, it helps to highlight your tresses’ natural glow.
Pro tip: You can also re-apply it on dry hair for that perfectly undone, "after beach effect".
Last but not least is the one that everyone might need at one point or another – our 99% natural origin Lait de Soie blowdry milk. With a lighter-than-air texture, it helps to smooth and tame frizz for up to 72 hours, even in the most humid of conditions.
So, whatever your style, indulge in our new Aura Botanica range for hair that feels nourished, strong and full of vitality.
And in matters of indulgence and relaxation, no pampering ritual would be complete without the uplifting and feel-good effect of an exquisite fragrance. That’s why the new Aura Botanica range’s signature aroma was developed in collaboration with renowned perfumers MANE, and contains a unique blend of noble raw materials, essential oils and natural extracts.
Even the unmistakably sleek amber-red packaging is a lesson in eco-responsibility, designed to reduce waste and made with recyclable materials.
A luxurious ritual and a clear conscience – what’s not to love?
You’ve teased, brushed and coiffed but despite your best efforts, you just can’t seem to give your fine hair the boost it needs. Sound familiar? Well, you’re not alone! In the UK alone, 56% of women feel that a lack of volume is their biggest hair disappointment, whilst 81% of women with fine hair believe that thicker hair would make them happier. Fortunately, the good news is that with the right products and a few styling tricks up your sleeve, it is possible to cheat your way to voluminous red carpet-ready locks!
For more volume, start with the right hair care routine
While investing in a good haircut certainly helps, real volume starts in the shower. Using our Bain Volumifique shampoo which is specially formulated to cater to fine hair, gently cleanse your tresses whilst creating feather-light volume.
Next, supersize your locks with our Gelée Volumifique conditioner for added substance. Applied to damp hair and rinsed out, it nourishes whilst providing a light-weight touch and long-lasting volume. Pro tip – always finish your hair care routine with a cold water rinse to give your hair an extra boost.
Reach new heights: style to create volume
Before you begin styling, either spritz your strands with our Volumifique Leave-in Volume Expansion Spray or apply a small amount of Volumifique mousse to amplify your styled look. But remember – when it comes to fine hair, less is more! Going overboard with styling products weighs your hair down and has the reverse effect of making it look limp and flat.
For maximum volume, blow-dry your hair upside-down using your hands or a diffuser to spread the heat evenly and give your roots a serious lift. Unless you’re a real whizz with the round brush, leave the brushwork to the professionals as too much of it can actually make your hair even flatter. Once you have achieved the look you want, don’t forget to seal your style with V.I.P volume in powder, or you run the risk of undoing all your hard work!