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#FUSIOFRIDAY WITH MEGAN HESS
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As Earth Day approaches, what better way to show the planet some love than giving your hair care routine a natural touch with our Aura Botanica collection? Using natural ingredients that are responsibly sourced, the formulas in this range are also 97% biodegradable without compromising on performance for sustainable luxury you can enjoy, guilt-free.
Respect, Reduce and Replace
The range is committed to eco-responsible production, whether it’s reducing water waste or lowering its carbon footprint. Everything down to the packaging is conscious of the environment, using recycled materials and cutting down on weight making it even less material-consuming. And all without compromising on performance: from cleansing and conditioning to styling, whether your hair is thick or curly, unruly or dry, there’s an Aura Botanica product that will help you to achieve a healthy looking glow and deep nourishment.
Aura Botanica = Natural origin haircare + Eco-responsibility
The key to our Aura Botanica collection also lies in sourcing the finest organic ingredients for its formulas, each one selected according to their unique properties, from natural lipids such as coconut oil and the iris flower.
These components are responsibly sourced, taking into account the stability of their natural habitats as well as the farmers and workers who produce them, ensuring that both they and nature are able to thrive.
So whether it’s setting up community projects to empower local women or working side by side with NGOs to protect the country’s indigenous communities and bring them revenue, we are committed to producing sustainable products that work both behind the scenes and to make your hair even more beautiful, naturally.
Read more about our commitment to sustainability.
The Aura Botanica experience starts in your nearest Kérastase salon with a personalised hair diagnosis by your stylist. From the cleansing stage using the Micellar Shampoo or new nourishing Micellar Shampoo Riche, all the way through to your customised styling product, let yourself sink into the moment, enjoying rich woody notes and delicate floral accents. And with the addition of three fresh new styling products with up to 99% natural origin ingredients, the styling possibilities are endless.
Looking for defined, frizz-free curls? Not only is our Crème de Boucles made with 98% natural origin ingredients, it helps to contour your coils leaving them feeling soft to the touch, glossy and full of life.
Pro tip: To redefine curls, re-apply on dry second-day hair. For very dry hair, add 2 to 3 drops of Concentré Essentiel to the cream for added nutrition and richness.
If you prefer the more relaxed vibe of seductive beach waves, then the 99% natural origin Eau de Vagues sugar spray is for you. Instantly creating a soft beach waves without the dreaded crunch-factor, it helps to highlight your tresses’ natural glow.
Pro tip: You can also re-apply it on dry hair for that perfectly undone, "after beach effect".
Last but not least is the one that everyone might need at one point or another – our 99% natural origin Lait de Soie blowdry milk. With a lighter-than-air texture, it helps to smooth and tame frizz for up to 72 hours, even in the most humid of conditions.
So, whatever your style, indulge in our new Aura Botanica range for hair that feels nourished, strong and full of vitality.
And in matters of indulgence and relaxation, no pampering ritual would be complete without the uplifting and feel-good effect of an exquisite fragrance. That’s why the new Aura Botanica range’s signature aroma was developed in collaboration with renowned perfumers MANE, and contains a unique blend of noble raw materials, essential oils and natural extracts.
Even the unmistakably sleek amber-red packaging is a lesson in eco-responsibility, designed to reduce waste and made with recyclable materials.
A luxurious ritual and a clear conscience – what’s not to love?
Nothing beats that feeling of stepping out of the hairdresser’s with freshly pampered hair that looks and smells divine! And it’s not for nothing- 75% of our emotions generated throughout the day are directly related to smell*. Whether it’s the fragrance of a beautiful rose or your favourite hair product, scents play a big part in how we feel and can instantly lift our moods or ease stress. So why not bring that post-salon sensation home?
Choosing the right scent
We believe that the way our products smell is very important, turning something every day like washing into your hair an indulgent and luxurious ritual. Well now you can bring those sublime fragrances into your home! Envelop your senses with one of our Home fragrance diffusers**, and let the olfactory journey begin. There is one fragrance for each of our 4 bestselling ranges:
Reflection home fragrance
Fresh lemony notes riff off the powerful wooden base notes, striking a harmonious balance whilst the fresh floral heart will have you drifting into a dreamy haze… an idyllic scent for the romantic at heart.
Nutritive home fragrance
Top notes of fresh citrus give this scent its crisp energy and mood-lifting boost. Just underneath sparkles lavender, giving base notes of white musk space to breathe for an incredible sensation of lightness that envelops any room with a breeze of well-being.
Resistance home fragrance
For those who like to get up and go! Tasty top notes open with fresh effervescence and bite, before the sweetheart notes give way to a captivating and delicately floral musk. An uplifting scent to start the day right.
Elixir Ultime home fragrance
Melt into this elegant fragrance. Delicately sunny top notes come in the form of mandarin, whilst violet petals add a refined touch. Amber tones of sandalwood ground the scent, giving it a warm and woody aura for that feeling of long summer nights, whatever the season.
Visit your local Kérastase salon to discover the fragrances of our iconic products and learn more about their offer to receive a limited edition home fragrance**.
*Source : Air/Aroma, Scnet Marketing, Sense of Smell Institute
**Offer available at participating salons only. Check terms and conditions with your Kérastase salon.
During the years I have been through many different phases with my hair, however one thing that changed drastically for me at University, was the sensitivity of my scalp. All of a sudden, my scalp started to disagree to the majority of shampoos I tried, making it feel uncomfortable. I was always proud of my hair and always that person that got lot of compliments on it, so my dry, sensitive scalp was a real concern for me. At that point I started my search for the perfect shampoo for my sensitive scalp.
Around 3 or 4 years ago I started to look on different discussion pages and forums to find a shampoo that would hydrate and help sooth my scalp. That is when I first tried Dermo Calm Bain Riche shampoo from the Kérastase Specifique Range. Straight away, I started to see results. I always get great results when I do two rounds of shampoo, one to cleanse, the second to treat, and of course make sure I wash the product out properly. That is one of the key things I think everyone should keep in mind – you won’t see the results if you don’t use the products in the correct way.
So I was over the moon when I got the opportunity to try the Kérastase Specifique Protocol in salon. I booked a visit in the Scalp Clinic at Richard Ward Salon based in Chelsea, but the treatment is also available in other selected Kérastase salons nationwide. I can say that it is the best salon I have been to so far in London. If you decide to go there, you are in for a big treat. The salon is spacious with gorgeous design and the small touches that make it very special. The staff are helpful, friendly and welcoming.
Upon arrival I was shown into a private room where the scalp treatment takes place. I think it is a fantastic idea to have a separate room as it allows you to discuss any scalp issues you want to keep confidential. My hair stylist, Foster, explained everything in detail so I could understand more about the process and the results the treatment delivers. It was very helpful to get more insight. After my hair consultation we came to the conclusion that we would tailor the treatment to my sensitive scalp. You can also have the treatment if you are experiencing dandruff, hair loss or oily hair; it is totally tailored to your needs. I would compare the treatment to having a facial, as you don’t just see the results straight away but over a period of time.
The first step is anti-pollution cleansing. Kérastase offers an in-salon only Masquargil clay mask that provides deep cleansing of your scalp. It helps to unclog pores, and eliminate excess oils and sweat from the surface. I know it does not sound appealing but trust me my scalp felt soothed and cooled instantly. It is applied with a small brush and spread evenly on the scalp.
The next step is the sonic cleansing which is combined with one of the prescribed Specifique Bains shampoos. The choice of Bain for me was clear as I have been using that product for few years now, the Dermo Calm Bain Riche shampoo. they use a Clarisonic professional brush that is specifically used for the scalp cleansing, and also provides an amazing, sensorial experience. Simply heaven. Not only does it feel good, this brush is so effective that it detoxifies your pores and activates micro-circulation. It also cleanses the hair more effectively than manually shampooing hair using a pulsating sonic movement.
The final step at the backwash is the application of Masque Hydra-Apaisant, which is a renewing gel cream mask that is developed for scalp issues. And I almost forgot to mention another part of this wonderful treatment – the massage chair! I had such a great time during the treatment and as a busy mummy with a toddler at home; this was such a nice and relaxing treat for me.
The final part of the treatment was the Cure Apaisante vial, which is an intense treatment designed for dandruff and scalp irritation to help soothe the skin over the course of treatment. One Cure was inserted into the Micronizer (the device which helps disperse the product) and was sprayed directly on to my scalp, in sections. Once my whole scalp had been sprayed with the Cure, it was then combed through my hair. Again, it offered an instant soothing and cooling effect and it also smelled divine!
The whole treatment was finished off with a gorgeous blow dry. I opted for a classic bouncy look and it looked amazing. My scalp felt very hydrated, hair looked fantastic and I felt instant relief - It was honestly like leaving a salon after a facial but this time focusing on my scalp!
I left the salon feeling very happy and with my personalised haircare routine, recommended by my hair stylist, Foster. To help improve my sensitive scalp, he recommended the Bain Dermo Calm Riche shampoo, the Masque Hydra-Apaisant and the Cure Apaisante.
Look out for my article next week where I will share my at home routine and how I am getting on with the products!
Eva McMahon x
BEAUTY & BRAINS
Get up close and personal with Emily Ratajkowski, the new face of Kérastase.
Kérastase is proud to collaborate with fashion genius photographers Inez & Vinoodh for our new campaign, welcoming Emily to the Kérastase family.
There are lots of reasons why Emily Ratajkowski is unforgettably magnetic. It’s not just her stunning looks that make her a fascinating figure around the world. It’s her attitude, her artistry and her intellect. It’s the way she embraces her own uniqueness that shows women everywhere how we can each be beautiful in our own way. “I’m confident because I’ve learned to love myself and appreciate the things that make me unique,” she says.
Emily is the perfect representation of the modern beauty philosophy: If you love yourself, the world will follow. Literally, in her case. She has over 16 million Instagram followers. The model, actress and artist uses the medium to celebrate the many sides of her personality. Dressed up, casual, sophisticated, sexy, strong.
And the hairstyles, they are many. Constantly changing cuts, colours and textures according to her mood. She considers her hair to be a tool of expression. Something to be cared for.
“I’m confident because I’ve learned to love myself and appreciate the things that make me unique.”
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