Why You'll Love it

This powerful purple shampoo is rich in neutralizing agents to instantly remove brassiness and yellow undertones. Ideal for cool blondes and grey hair, the regular use of this shampoo provides durable anti-brassiness protection, keeping blonde shades cool for longer. It protects hair from daily oxidation and pollution, restoring shine and softness. Enriched with a combination of Hyaluronic Acid and Edelweiss flower, the formula instanly boosts blonde luminosity while deeply nourishing the fiber. *Allergy alert test before use.

Key Benefits

Allergy alert test before use

• Immediate anti-brass action
• 8x Shinier hair**
• 92% More hydrated hair**

Key Ingredients

A unique combination of Hyaluronic Acid, Edelweiss flower and powerful Ultra Violet neutralizing pigments.

Ingredients

Aqua / Water - Sodium Laureth Sulfate - Coco-Betaine - Sodium Chloride - Glycol Distearate - Cocamide Mipa - Dimethicone - Citric Acid - Sodium Benzoate - Sodium Hydroxide - Hexylene Glycol - Ci 60730 / Acid Violet 43 - Salicylic Acid - Carbomer - Limonene - Guar Hydroxypropyltrimonium Chloride - Hydroxypropyltrimonium Hydrolyzed Wheat Protein - Magnesium Acetate - Glycerin - Sodium Hyaluronate - Tocopherol - Aspartic Acid - Glycine - Arginine - Glutamic Acid - Phenoxyethanol - Leontopodium Alpinum Flower / Leaf Extract - Fumaric Acid - Malva Sylvestris Flower Extract / Mallow Flower Extract - Potassium Sorbate - Parfum / Fragrance