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Sign up to the Kérastase newsletter to receive information on new product launches, in-salon exclusives, promotions & more plus 10% off your first order. Welcome discount is valid for 3 months following signing up to our database.
Full Terms and Conditions here.
By Signing up to the email newsletter you are agreeing to the terms and conditions of the promotion.
This powerful purple shampoo is rich in neutralizing agents to instantly remove brassiness and yellow undertones. Ideal for cool blondes and grey hair, the regular use of this shampoo provides durable anti-brassiness protection, keeping blonde shades cool for longer. It protects hair from daily oxidation and pollution, restoring shine and softness. Enriched with a combination of Hyaluronic Acid and Edelweiss flower, the formula instanly boosts blonde luminosity while deeply nourishing the fiber.
*Allergy alert test before use.
Key Benefits
Allergy alert test before use
Immediate anti-brass action
8x Shinier hair**
92% More hydrated hair**
*Instrumental test when using Bain UltraViolet + Cicaflash **Instrumental test when using Bain Lumière + Cicaflash
Key Ingredients
A unique combination of Hyaluronic Acid, Edelweiss flower and powerful Ultra Violet neutralizing pigments.
Allergy alert test before use. Wear suitable gloves.
Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair.
Add water and emulsify.
Leave it on between 2 to 5 minutes.
Rinse thoroughly.
We recommend you to alternate with Bain Lumière on a weekly or as a second shampoo for a deeper & hydrating cleanse.
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Customer Reviews
Rated 2 out of
5 by
Roxi from
It made my hair worse, more goldenIt definitely adds "warmth to the color.
I used it a few times, on my natural color it was good, on bleached highlight it was good too.
But on tint , part of colored highlights it made my hair brassy and orange.
Basically it reacts badly on color /tinted "highlights".
My hairdressers uses high quality products but this product does not work for some people.
I genuinely wanted best product for my hair. Although Kerastase has one of the best products on the market, only this one is not that great.
Date published: 2021-10-26
Rated 5 out of
5 by
Mlkrose from
Perfect for blondesBest purple shampoo on the market. Soothing on hair.
Date published: 2021-08-18
Rated 1 out of
5 by
Balayage246 from
Made my hair more brassy????I am a brunette with balayage and tried this shampoo as recommended by my hairdresser to keep my colour fresh. It had the opposite effect and actually made my hair look more orange :( I have friends with super blonde hair who swear by this shampoo, but sadly not for me
Date published: 2020-08-13
Rated 5 out of
5 by
Redy from
The best!I have blonde and very dry hair. I have used different shampoo but this one is the best because now I have the most softener hair that I have had in my life !
Definitely happy with this shampoo and conditioner!
Date published: 2019-12-07
Rated 5 out of
5 by
Sharonh from
I love this hero range my new fave!I started using this a few days ago and already I can see much difference. It’s amazing on blond it transforms dull brassy lifeless blond into light and shiny blond just as if you had first had your hair coloured. Bravo kerastase what a great enhancement to an amazing range already, I have used fanola and this is the same
Results with none of the mess. Fanola always seems to leave me with a purple tinge but this totally brightened my blond minis the purple and I didn’t need gloves. Win win for me. Will defo be stocking up. It left my hair feeling treated without the heaviness. Super shiny silky feeling hair restoring much vitality.
Date published: 2019-10-14
Rated 4 out of
5 by
Anonymous from
Great Product for BlondesAfter using these products i noticed my bleached hair was a lot less brassy. It smells lovely & leaves my hair feeling smooth after.
Date published: 2019-06-27
Rated 5 out of
5 by
MrsB from
Fabulous,I was apprehensive, the shampoo was so very purple, I was afraid I would have purple hair but no, its fabulous, my own colour but better, looks a much more expensive blonde. I am so glad I had to opportunity to try this.
Date published: 2019-06-26
Rated 5 out of
5 by
Kasiaa from
Violet shampooI'm in love...
I used to have dark hair. Now i have blond hair, but this blond isn't this what I want.
After this incredible shampoo my hair is brighter!
OMG!!! I love this shampoo. My hair is sooooo soft... i can't stop touch it...
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