
WHAT CAUSES HAIR FALL & HOW CAN I PREVENT IT?
Hair-fall is a part of everyday life, you might be wondering why your hair falls out in the shower and clogs up your shower drain. You might find it falls out more when you brush it meaning that your carpet turns into a hairy rug, and you’re left hoovering every other day. The fact is although there are many causes of hair fall, including; stress, seasonality, and hair-fall due to breakage, ultimately, hair fall is totally normal. On average we lose around 50-100 strands a day, if you begin to shed significantly more than that or notice they aren't growing back, well, that's when to sit up and take note. We’re taking a closer look at the causes of hair-fall, and exactly how the Kérastase Genesis range is designed to combat hair-fall by reducing breakage and providing you with stronger locks once more. The thing to remember is, when it comes to hair-fall there are so many potential triggers, but before we look at how to remedy the situation let’s look at some of the main causes.
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WHY MIGHT MY HAIR BE FALLING OUT?
WHY MIGHT MY HAIR BE FALLING OUT?

1. NATURAL HAIR-FALL AT THE ROOT
The natural hair cycle process is responsible for those 50-100 strands of hair lost per day, as the bulb becomes progressively detached from the scalp and falls out. However, if you’re experiencing more hair-fall than usual, so anything more than this average, there may be other causes to blame for your altered hair renewal process. Hair-fall in women, has become an increasingly frequent concern with many women experiencing some degree of hair-fall at least once in their lifetime and this can be linked to several different factors, including stress or seasonality, making it difficult to identify a specific catalyst.
One thing is for certain, this means more women than ever are searching for the best treatment for hair-fall.

2. HAIR-FALL DUE TO BREAKAGE
The most common causes for hair-fall include environmental factors (like pollution and UV rays), external stressors and heat damage. These can lead to your hair breaking off mid-shaft, resulting in a reduced number of strands and weakened hair overall. With breakage, the hair is still growing from the bulb, but daily exposure to external aggressors can trigger inflammation of the follicle as well, which is bad news for your dreams of healthy, strong hair. Other factors that can be responsible for hair-fall include your diet, especially if you follow a restrictive one that doesn’t give your hair the nutrients it needs to thrive. Then throw in excessive use of styling tools which can cause dryness and weakens the hair shaft, which can lead to an increased rate of breakage that causes hair to fall.
HOW GENESIS WORKS TO PREVENT HAIR-FALL DUE TO BREAKAGE
HOW GENESIS WORKS TO PREVENT HAIR-FALL DUE TO BREAKAGE

Kérastase has created Genesis to help address the frequent hair concern of ‘hair-fall’ and is taking the hard work out of treating your hair right. Genesis dual anti-fall haircare treats hair fall due to breakage for both men and women, in all lifestyles, with all degrees of hair-fall. Here’s everything you need to know about how to help stop hair falling out due to breakage, with a targeted hair care range designed to meet your needs. Act against hair-fall now!
There are several likely causes for hair-fall, most commonly environmental factors, aggressive stressors and hormonal changes. Another common culprit? Using heat when styling and not protecting your hair from heat-related damage. Heat styling can damage and weaken the hair shaft, leading to an increased rate of breakage. This can result in hair breaking off in the middle, leading to weaker locks that are less resistant to external stressors. If you’re guilty of using heat without protection, now’s the time to update your hair care habits to minimise hair-fall and damage for good. Other ways you can help stop hair fall include eating a well-balanced diet. You should be consuming plenty of vitamins and nutrients, to give your hair (and body) the sustenance it needs to be healthy and strong.
Ok, so now you know what trigger the hair fall, here is how to deal with this common haircare concern. Introducing Genesis, our first dual anti-fall action haircare range that offers a unique hair-fall solution, specifically designed for weakened hair, prone to falling. Genesis is formulated with key ingredients designed to help reduce hair-fall due to breakage. These include; Edelweiss Native Cells, harvested using a special process to respect the plant’s natural life-cycle for best results. Ginger root is another key component of the range. Harvested using a green chemistry method to preserve its structure and activity it’s a widely sought-after ingredient for its unique properties. Aminexil, first identified by researchers in the 1980s, Aminexil 1.5% was synthesised in 1988 and is highly recognised for its haircare properties. These ingredients are blended to give you luxurious textures and a rich lather designed to reduce hair fall due to breakage.
GENESIS HAIRCARE HELPS TO NOURISH & FORTIFY HAIR PRONE TO FALLING
GENESIS HAIRCARE HELPS TO NOURISH & FORTIFY HAIR PRONE TO FALLING
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STEP 2: CONDITION WITH CARE
Keep up the care with conditioner. For fortifying care, try Kérastase Genesis Fondant Reinforcateur. This anti hair-fall conditioner nourishes the fibre making it easier to detangle your locks (minimising breakage) and adding body. Alternatively, if you need to double up on the care, use Kérastase Genesis Masque Reconstituant. This intense fortifying masque provides hydration and nourishment, while smoothing the fibre and fortifying the hair. Both the Kérastase Genesis masque and conditioner should be applied to shampooed, towel-dried hair. Leave in for 2-3 minutes before rinsing completely.
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STEP 4: VISIT YOUR SALON REGULARLY
To maximise your hair health, ensure that you’re visiting the salon regularly to benefit from in-salon exclusive treatments with the Kérastase Genesis range. Experience the oxygenating cleanse with the detoxing and bodifying powder Poudre Detox, pair this with the Genesis Fusio-Dose to leave hair looking healthy. All these treatments can be applied to ensure that you’re giving the hair the care it deserves. This in-salon exclusive range helps to replenish hair and help reduce hair fall, whilst intensely hydrating the fibre for stronger, softer and shinier locks.