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Skinification of Hair

Have your finger firmly on the pulse of the world’s most prominent hair trends? Then you’ll know
that right now, the biggest thing in hair isn’t any kind of cut, colour or style. In fact, in 2021, the
most important hair trend is what experts are referring to as ‘the skinification of hair’.

What Is The Skinification Of Hair?

To put it simply, the skinification of hair refers to
the emerging phenomenon in which haircare is
fast becoming more and more like skincare. Not
only do modern hair products and treatments
borrow the targeted steps and hi tech ingredients
of cutting edge skincare, but fundamentally,
they
hone in on the health of the hair, from the scalp to
strand. As such, haircare has never been
quite so
sophisticated.

It also helps that women like you are more clued
up about hair than ever before. In the same way
that the current generation of ‘skintellectuals’
know just as much about the biology of the skin as
they do about the chemistry of ingredients and
formulas, wise shoppers are brushing up on their
haircare knowledge. They seek out in depth intel
about the hair’s anatomy and will hunt high and
low for the best hair treatments and products that
use active ingredients of the very highest grade.
Case in point: Kerastase Fusio-Dose, the
prescriptive and personalised in-salon hair
treatment that
treats hair to the most advanced
active ingredients with instant results.

But let’s break things down even further. Below,
we share the ultimate guide to the skinification of
hair: from what it encompasses to how Kerastase’s
game changing Fusio-Dose treatment can help
you bank in on this big beauty trend.

HAIR HEALTH IS THE NEW PRIORITY

Once upon a time, haircare used to perform more like make-up. Formulas would alter the appearance of the hair at its surface, but they did little to tackle the root causes of its
concerns at a more microscopic level.
Thankfully, that’s changing. Where once we
were happy for our hair to simply look healthy,
now we want our hair to actually be healthy, which is why the demand for hair treatments
and products that nurture and nourish the hair
at its deepest levels
− Kerastase's industry-
leading formulations included − are on the
rise.

As an exclusive in-salon service, Fusio-Dose
uses micro-emulsion technology that helps its
active
ingredients target the areas of the hair
that need the most help. Rather than simply
masking any
issues, it uses active ingredients
of the highest grade to target both your
primary and secondary
hair concerns with
instant results − no excessive leave-on time
required.

HAIRCARE IS GETTING PERSONAL

Skincare shelves may be packed with
thousands of formulas suited to every
possible skin need, but for far too long,
haircare options were limited. Fusio-Dose
applies the same kind of personalisation
we’ve come to expect for our skin to our
haircare.

Before the treatment, your stylist will undertake an in-depth diagnosis of your scalp and hair to
determine your unique concerns and needs. Then, they’ll prescribe you a custom treatment
formula, combining a base Concentrate to tend to your primary hair concern and a targeted hair
Booster to take care of your secondary hair concern. Totally bespoke, there are 42 possible
combinations to select from.

HAIR PRODUCTS BORROW INGREDIENTS FROM THE WORLD OF SKINCARE

One of the most exciting advancements that’s come off the back of the skinification of hair is that
many hair products now contain the kind of active ingredients you’d expect to read on the label of
a facial serum bottle.

The best hair treatment for pretty much any hair type, Kerastase Fusio-Dose borrows many active
ingredients famous in skincare, such as antioxidants (which help defend against hair damage),
hyaluronic acid (the hero hydrator), amino acids (for fibre strength), glycerin (for intense
nourishment) and jojoba oil (to boost shine). For example, Concentre Vita-Ciment (one of the base
Concentrates) is formulated using ceramides which are known for their ability to support skin’s
barrier function. In haircare, they work just as well to protect the hair fibre, replenish its surface and
improve the feel of hair.

THERE'S A RENEWED FOCUS ON THE SCALP

Scalp health is one of the most important
factors in the skinification of hair. While we
diligently apply our 12-step routines to the
skin on
our faces, the skin hidden under our
hair is often neglected. But
that’s changing.
Nowadays, salon shelves are awash with
formulas
tailored to tend to the vulnerable
scalp skin, either helping to
exfoliate away
dead skin cells, settle the temperamental pH
balance of the scalp or nourish it back to full
health.

Fusio-Dose hones in on scalp health too. At
the start of every
Fusio-Dose treatment, your
stylist will undertake an advanced
diagnosis to
determine both your hair and scalp needs,
before
recommending the Fusio-Dose
Concentrate and Booster
combination best
suited to you.

Want to know more about Fusio-Dose? Click here to discover 10 things you need to know about
this game changing treatment or head to our salon locator to book now!