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What is New Première by Kérastase?
New Première by Kérastase, is a dual action repair haircare range that recreates up to 99% of hair's original strength*, while freeing hair from calcium build-up that leads to breakage and helping reconnect broken keratin bonds.
*Instrumental test on sensitised hair after continued use of the full Première routine vs. non- sensitised hair.
Who is the Première range for?
The Première range has been designed to answer the needs of all types of damaged hair. If your hair has been damaged due to bleaching or colouring processing, excessive heat styling or if you're experiencing issues like hair breakage or extreme dryness, you will love the Première range.
Why is calcium bad for my hair?
New research from Kérastase has revealed that a key contributor to this cycle of persistent damage experienced by consumers is, Calcium. A mineral that we find in our every day tap water.
It turns out that this mineral - important to our physical health - is not good for our hair when in excess. Because damaged hair is porous, it can absorb up to 3 times more calcium (not limescale!) from hard water than healthy hair does, leading to a calcium overdose. Calcium sneaks in between keratin chains, breaking their links, and can make hair feel rigid, stiff, and breakable.
How does it work?
After over 10 years of research, 12 patents and 600 tests, Kérastase have discovered the answer and the solution to this cycle of persistent damage, introducing Prèmiere. This innovation is fuelled by an 8% pure acids concentration; Citric Acid and Glycine.
Free hair from calcium overdose with citric acid, an organic acid that acts from core to surface, to neutralise dullness and stiffness. Once excess calcium is removed, Glycine, an amino acid, penetrates hair's inner layer to help deeply repair. As a result this helps reconnect broken links between keratin chains, helping to reduce breakage.
What is the fragrance of Première?
PORTOFINO SUMMER: "this luminous creation reveals the sensuality of a vibrant mandarin. The Fragrance unveils a citrus and mandarin cocktail surrounded by an accord of orange flower and jasmine. It creates a true summer nectar sending you directly to Italy.
TOP NOTES: citrus accord with happy mandarin
HEART NOTES: delicate and silky premium flowers
BASE NOTES: Enveloping rich and subtle woody notes
What is the hero product within the new Première range?
Première's hero product is the Decalcifying Repairing Pre-Shampoo Treatment. A professional-grade concentration of pure citric acid and glycine has a dual action to decalcify and helps dramatically repair persistent damage.