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KÉRASTASE Salon 277 - 277 rue Saint-Honoré 75008 PARIS

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What is a toner?

2 months ago

What is a toner?

You might have heard about a toner when it comes to your skincare routine, but what about in haircare? Let’s take a look at the most common colour concerns, and how a hair toner can help.

What is a toner?

Unlike in skincare, where a toner is used to tighten the skin, in haircare a toner is for re-balancing or personalising colours due to discolouration or fading. There are two types of hair toners: the one used by your hairstylist after lightening your hair, and one that can be found in some everyday products that helps preserve and boost your colour.

Common hair colour concerns

The most common hair colour issues are 1) brassiness developing in newly colour treated blonde hair as the toner wears off and the colour beneath shows through, and 2) brunette hair gradually showing increasingly red/orange tones due to lightning (sun exposure, over-washing etc.). Henna, a natural hair dye, can also produce unexpected colour results. It’s always recommended to visit a professional if you’re thinking about changing your hair colour.

How does a toner work?

A toner works according to the colour wheel, counter-balancing the unwanted tone by adding a colour from the opposite side of the spectrum. Take yellow/blonde, for example. What colour is opposite? Purple! So, by adding a purple tint to the hair, it loses its brassy shade. Try our anti-brass purple shampoo, Bain Ultra-Violet and perfecting mask, Masque Ultra-Violet from the new Blond Absolu range to neutralise brassy tones.There are many different shades of toner used when lightening hair, creating different colours from ashy blonde to striking platinum. It all depends on your vision for your hair.

What is purple shampoo?

2 months ago

What is purple shampoo? Everything you need to know on how to care for blonde hair.

Blonde hair comes in many forms, from natural, highlights, balayage through to ombre. Read on for how to care for blonde hair, as well as our top recommendations for shiny, illuminating and voluminous locks.

Let's start with the basics, and probably why you’re reading this article. What is purple shampoo & what does it do for blonde hair?

1. Purple shampoo was invented to counteract the brassy tones that can sometimes develop in colour treated blonde hair. It, unsurprisingly, contains blue and purple pigments that counteract the unwanted yellow hues.

2. The effect of purple shampoo, however, is only temporary and should be used roughly 2 times a week along-side a shampoo and conditioner for colour treated hair. If you’ve noticed severe discolouration in your blonde hair, it’s best to visit a stylist and ask about a toning service.

3. Be careful about sun exposure, which can cause colour fade, discolouration and hair damage. Try the Micro-Voile Protector mist, a light spray that protects your hair and its colour from the sun, salt and chlorinated water.

Do I need purple shampoo for my blonde hair?

If you have colour-treated blonde hair, a professional formula purple shampoo is a good idea in order to boost your radiance, reduce damage and prevent gradual colour fade. If you’re a natural blonde, we recommend to ask your stylist for a Kérastase consultation so that you can better understand your hair needs and the right ritual for you.


There are four steps for caring for blonde colour treated hair:

  • Use shampoo designed for blonde hair such as our New Blond Absolu Bain Lumiére. This Hyaluronic Acid infused shampoo is a lightweight formula ideal for lightened, highlighted or grey hair. The gentle cleansing formula soothes and hydrates hair from root to tip, with a lightweight feel. Bain Lumiere iluminates blonde hair, purifies hair from pollution and removes dulling agents. Enriched with a combination of Hyaluronic Acid and Edelweiss flower, the product prevents damage and protects the hair fibre. Hair is cleansed, with a radiant shine and nourished to the tip.
  • Add a violet shampoo into your routine twice a week, like our new Bain Ultra-Violet. This will help to boost the radiance and help to protect the colour.
  • A weekly hair masque will add a layer of nourishment and hair will consequently look healthier and shinier. Try Blond Absolu's new Masque Ultra-Violet to neutralise brassy tones. Leave on for five to ten minutes for maximum neutralisation.
  • Make sure to protect your hair from heat by regularly using Blond Absolu's Cicaplasme, as the new universal heat-protecting serum. Lastly, be careful about sun exposure, which can cause colour fade, discolouration and hair damage.

How to care for blonde hair

2 months ago

Blonde hair looks its best when glossy and smooth. So what are the best ways to prevent dullness, damage and discolouration happening to your beloved blonde locks? We’ve got 4 tips to care for your blonde hair.

HOW TO CARE FOR BLONDE HAIR

  • Gentle Cleanse
    • Protect your blonde hair colour by using a gentle lightweight formula shampoo; perfect to sooth and hydrate hair from root to top, while illuminating blonde tones.
  • Keep conditioned
    • Conditioner specifically formulated for lightened hair will help your blonde last for longer, and maintain a good condition.
    • A restorative conditioner, like our Cicaflash, will give a super shot of care to your blonde hair, leaving it feeling silky soft and hydrated
  • Maintain your perfect tone
    • A violet shampoo, like our Bain Ultra-Violet, used twice a week will help to neutralise brassiness and unwanted yellow tones in blonde or grey hair, for a nourished cool blonde. You can also use a violet mask, like our new Blond Absolu Masque Ultra-Violet, to neutralise brassiness and care for your blonde hair.
  • Perfect your style
    • A leave-in heat protector can really help to care for blonde hair while helping to protect the hair from heat damage. Try the new Cicaplasme, a universal heat-protecting serum from the Blond Absolu range that offers up to 230 degrees heat protection

Nourish your hair this Autumn

8 months ago

Why does your hair become dry and brittle during the summer, and how can you prevent it from becoming damaged? It’s all a question of keeping hair nourished and hydrated. Here’s how!

Why do I have dry hair?

Dry hair can be caused three mains factors:

  1. Genetics

Mother Nature can be kind and not so kind when it comes to our hair. Some of us are just born with naturally dry hair, like our skin type and eye/hair colour. This means your hair will always require a helping hand to keep it nourished all-year-long, but particularly during the dry summer months.

  1. Physiological

Many people find their hair becomes dry at certain periods during their lifetime. A whole range of physiological factors can play an important role in hair quality. The menopause, pregnancy and certain medications, for example, can have an effect on your hair, at times leaving it feeling dry and fragile. Combine this with the damaging effects of UV rays, and hair quality can really suffer under the sun.

  1. The environment

Summer holidays might mean an escape from urban pollution and work-related stress, but there are hidden risks when it comes to your hair. UV rays, salt water and chemicals used in swimming pools can all cause dry, damaged, tangled and even discoloured hair.

Repair and protect dry hair

The answer to dry hair concerns is all about nourishment in the form of tailored haircare. But not all dry hair requires the same treatment. Kérastase offers a wide range of nourishing haircare that can be personalised depending on your level of dry hair. Visit your nearest Kérastase salon for a diagnosis and recommendation.

The first step in nourishing your dry hair is the shampoo you use. The Bain Satin1, Bain Satin 2, and Bain Magistral shampoos are each formulated for different degrees of dryness, from slightly dry to severely sensitised and dry locks.

Finish with a nourishing conditioner or leave-in treatment: the three expert conditioning formulas available in the range are ideal for the summer when hair can become particularly dry. Plus, they can be used together in different dosages depending on your dryness diagnosis to offer the perfect personalised hair treatment!

Hair Travel Essentials

8 months ago

Sunscreen isn’t the only thing you should be thinking about when on holiday; keeping your hair in tip-top condition is also important. Keep your colour and prevent damage with the best hair travel products, ensuring that your locks are healthy-looking and glossy enough to outshine the sun!

Holiday hair hazards:

The Soleil haircare collection from Kérastase provides you with the essentials to care for your hair from whatever your holiday throws at it!

Sun Damage:

Sun damage isn’t just a risk for your skin – hair can also suffer from damaging UV rays. Research has shown that excessive sun exposure is the most frequent case of hair fibre structural damage – affecting both the colour and quality of the hair.*

Thankfully, there are several options when it comes to caring for sun-exposed hair. The Kérastase Micro-Voile Protecteur, for example, contains UV filters, mineral oils and shine-enhancing polymers. For a pampering post-sun treatment, the Masque UV Défense Active is specially formulated to repair hair from the drying effects of sun-exposure.

Sea Water:

In small doses, sea water can give hair that effortless tousled surfer-girl look. However, constantly ducking in and out of the waves can be a recipe for dry, dull hair. Not only can it cause some serious tangles, it can also leave hair looking dull and brittle due to the high concentration of salt.

After a day spent surfing, sailing, or simply playing in the sea, apply a nourishing and de-tangling after-sun treatment like the Bain Après-Soleil, a gentle shampoo designed to deeply cleanse and protect the hair fibre. Then detangle with our nourishing Masque UV Défense Active, to restore the effects of surface damage.

Pool Perils:

If you prefer the gentle lapping of a pool to salty sea waves, you still need to make sure you give your hair a bit of TLC. But don’t worry – the Micro-Voile Protecteur from Kérastase gives you a fine, dry and light mist to leave your hair feeling protected and beautified.

Lastly, for an all-in-one treatment to repair and defend hair from ‘holiday hair’, apply the leave-in CC Crème before and after a long day of sun, sea and relaxation.

The Kérastase Soleil collection keeps your hair looking healthy, glossy and holiday ready!

* https://www.ncbi.nlm.nih.gov/pubmed/19138021

HAIR STYLING PRODUCTS 101: HOW TO USE HAIRSPRAY, MOUSSE AND GEL

8 months ago

Are you in a hair-product rut? Do you reach for the same one every day regardless of the style, weather and occasion? Your hair has more than one need, which can vary vastly from day to day. Here’s a lowdown on what you should be using, and when.

Find the strength

Every woman needs a medium-hold, flexible hairspray like the Kérastase Laque Couture in their arsenal. Ideal for everyday use, it’s a micro-mist fixing spray that will softly set your style, so you can wave goodbye to the dreaded crunch. Or for those special occasions you need a bit more support, go for the Laque Noire – it provides firm hold as well as fighting frizz, without any of the stickiness. Pro tip: it’s a common misconception that hairspray is for using on the end result only. Try misting lightly onto dry hair before using curlers for even more hold.

Mix it up with mousse

Ask any professional and they will tell you the same thing: mousse is one of the great, unsung heroes of the modern hair-styling world. It adds volume, reduces frizz and provides hold, all without adding any weight or build up. For smooth hair with plenty of movement look to the luxuriously opulent Kérastase Mousse Bouffante, or for defining unruly curls reach for the Mousse Curl Ideal. Great for those mornings you don’t have much time on your hands, simply apply your mousse of choice to wet hair, using a wide-tooth comb to create even distribution and leave your tresses to dry on the fly.

Up your style game

For a more sculpted look with plenty of texture and personality, look no further than our range of creams and gels. Achieve countless styles with the multi-talented Forme Fatale – on wet hair it serves as a construction blow-dry spray to build movement and shape that’s soft to the touch, or on dry hair it acts like a gel that holds without stiffness. Our all-over thickening spray gel Matérialiste will make your short locks much easier to style, as well as look thicker and shinier – perfect for creating a head-turning look, or even for those who just want a natural air-dry with a bit of an extra lift.

Finding the right styling product for you and refining your hair care routine has never felt so easy!


​THE BEST HAIR MASKS FOR YOUR HAIR TYPE

8 months ago

If you’re one of those people that only reaches for the hair mask as a last-ditch SOS when the damage has already been done, then this article is definitely for you! While slathering a mask onto dry locks or split ends might act as a quick fix, it’s very much a temporary one. With regular use, the right hair mask will not only protect your hair, it can also help to strengthen it to make it more resistant to damage from external factors.

Pro tip – for best results, always use along with the range’s corresponding Bain shampoo and conditioner.

For damaged hair and split ends

Does this sound like you? Look no further than our Résistance collection and the Masque Force Architecte. Specially formulated to cater to the needs of brittle, damaged hair and split ends, it contains our patented Vita-Ciment technology and Sève de Résurrection and helps to fortify locks. If your hair is also processed, the Therapiste mask is best for heat and colour damage and if you’re trying to achieve healthy looking lengths, opt for the Extensioniste range.

For fine hair

If you thought that masks were a write off for your type of hair, keep reading! With the highest concentration of Irisome of all our formulas, the Nutritive Masquintense for fine hair is ideal if your tresses are a little on the fine side. It keeps strands nourished without weighing them down which can quickly lead to limp, greasy looking locks. And if you’re looking to add a little texture, our Masque Densité is your best bet.

For coloured hair

Acting as a multi-tasking product, our Masque Chromatique nourishes your hair whilst protecting your colour. Enriched with chelators, UV filters and Vitamin E, its innovative Système Capture Advanced formula helps to combat the external aggressors that can Impact the appearance of your colour. On top of that, the formula also contains Rice Bran oil, and leaves hair with a smooth, supple texture and super shiny finish.

For sun damaged hair

Just like your skin, your hair can suffer the effects of Summer living, leaving it looking dry, dull, and more prone to damage, Our Masque UV Défense Active is specially formulated to help your hair combat the effects of Summer damage, leaving your strands feeling intensely nourished and more resistant.

And if you’re still in doubt, why not head to your nearest Kérastase salon for a personalised hair diagnosis? Once your primary and secondary concerns have been identified, your stylist will be happy to recommend the right haircare routine, tailored for your specific needs. One healthy head of hair, coming right up!

​HOW TO CARE FOR SHORT HAIR

8 months ago

It’s one of life’s biggest myths that having short hair is low-maintenance. If anything, shorter styles can require more time and upkeep than longer styles, and just because you have less of it, you should by no means pay it any less attention. Picking the right products is crucial.

Lighten up

It’s easy for short hair to get weighed down by heavy products, leaving you with flat, lifeless and greasy locks (which nobody wants). Prevent this from happening to yours by reaching for our Bain Volumifique shampoo, which creates featherweight volume and leaves your mane feeling light and airy. Before you proceed to styling, lightly spritz towel-dried hair with Spray Volumifique from the roots to the ends to build the perfect foundation for a look with long-lasting shape and volume. Top tip: short hair is less prone to tangles and more prone to falling flat so avoid brushing it as much as possible – gently combing it through with your fingers will give you more texture. Depending on your hair type, you can also choose one of our ranges specifically adapted to your primary concern, from coloured to very damaged hair.

Stay in control

Stubborn short strands can be a nightmare to keep in check. Look to the Kérastase Mousse Bouffante for flexible hold without stickiness – ideal for creating a bouncy bob or loose, natural waves with lots of movement. For a more defined look – from sleek pixies to sharp lobs – turn to Matérialiste, an all-over thickening spray gel for use on wet hair. Enriched with our innovative Intra-Cylane® technology and not with emollient agents, it leaves your hair looking shinier and thicker, as well as easier to style. Or, when used on dry hair, Forme Fatale acts like a sculpting gel without stiffness. Don’t forget: when it comes to short hair, it’s not just what styling product you use on it that’s important, but also how much you use of it. A pea-sized amount will suffice, and don’t apply too close to the scalp to avoid a greasy build-up at the roots.

Once you’ve mastered this, you’re ready to become a fully-fledged member of the short-hair-don’t-care club!

​Treat your dad to the best hair products for men

8 months ago

With Fathers’ Day just around the corner, you may have been mulling over some gift ideas to honour a special father figure in your life. It’s often said that men aren’t easy to buy for, but have you thought about offering a luxurious haircare product that’s perfectly tailored to your dad’s hair concerns?

Hair products to offer on Fathers’ Day

Looking for a chic gift for your dad that’ll get you some serious brownie points? Discover the Chronologiste collection from Kérastase. This luxurious 3-step ritual contains

The formulas contain vitamins, minerals and even the precious rare abyssine molecule, sourced from volcanic rocks in the Pacific Ocean.

For men seeking fuller looking hair, the Densifique men’s range by Kérastase includes a daily shampoo that cleanses and leaves the hair looking fuller and thicker.In addition, there’s a 30-Day programme, the Densifique cure, to boost the texture and visible fullness of the hair.

Hair styling for a new look

Offer your dad a styling balm for him to create an entirely new, modern and reworkable look in a matter of seconds. With just a small amount of the Kérastase Densifique Baume Densité Homme, hair can look instantly more textured and thicker.

How? Simply rub the balm between the palms and sweep through the hair. This modelling and texturizing paste will help shape your hair for a flexible moulded style.

Show your dad how special he is with a luxury Kérastase haircare gift this Fathers’ Day!

​HOW TO USE LEAVE-IN PRODUCTS

9 months ago

If you’ve ever felt like your hair could do with a little extra TLC, then say hello to your new favourite product –the leave-in! Providing extra moisture as well as helping to enhance appearance, the right leave-in conditioner, mist or cream can give your locks that extra boost when it’s needed. Simply apply after shampooing and conditioning onto towel-dried strands before styling or leaving tresses to air dry. And the best part? Just about any hair type can benefit! So…

Which leave-in product is right for you?

The first order of business is to identify your hair type which you can do by heading to your nearest Kérastase salon for a personalised hair diagnosis. Ask in-salon about our new diagnostic app! This will help you to look for a product which addresses your hair’s specific needs, so whatever you’re after – intense moisture, volume, anti-frizz action – there’s a leave-in product to suit you!

For severely dried-out hair

Our Crème Magistral balm from the Nutritive collection is specially formulated to treat and texturise parched tresses, helping to restore suppleness and shine. Although it provides intense nourishment, the finish is ultra-light meaning locks won’t feel weighed down or appear greasy (never a good look). If you’re going to be heat styling, you're in luck because Crème Magistral provides thermo protection.

For fine, flat hair

Reach new heights with our Volumifique Spray! Applied on towel-dried from root to tips before styling as normal, it gives locks some serious oomph adding volume and substance whilst leaving hair feeling light and airy. Added bonus – hairstyles are also protected by its anti-static effect.

For frizz-prone hair

When it comes to fighting the frizz, none of our products does it better than the Fluidissime Spray from our Discipline range. Not only does it reduce blow-drying time, it provides a high-gloss, anti-frizz finish making it ideal for those with frizzy, unruly locks. For added protection when heat styling, apply a small amount of Kératine Thermique which provides the intense care of a cream whilst making hair instantly look shinier and resurfaced. Did someone say smooth operator?

For thinning hair

Our first densifying mousse, Densifique Densimorphose leaves hair feeling instantly texturised and fuller with a feather-light finish. With density boosting Hyaluronic Acid, Gluco-Peptides and Ceramides, locks feel more resilient and thicker from root to tip.

Congratulations. You’re officially a leave-in pro!

Styling tips – How to style your hair with a scarf

9 months ago

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Here Comes the Bride! - Millie Mackintosh Special

9 months ago

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A Top Stylist’s Long-Hair Secrets

9 months ago

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Millie Mackintosh’s Extentioniste At-Home Hair Ritual

9 months ago

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The Anatomy of Long Hair

9 months ago

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Train your hair to help achieve your long hair goals

9 months ago

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Hair Training Program to Help Achieve Your Hair Goals

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​Calling all brides! Caring for your hair in the run-up to your big day

10 months ago

What bride doesn’t want to look her best on her wedding day? From the dress to the venue, planning for a wedding can take weeks if not months and the same forward thinking can be applied to your hair to ensure that it is as healthy and radiant as possible on the big day. Whether you’re planning a sophisticated up-do or you’re opting to wear your tresses down, paying special attention to your hair care routine can make all the difference.

Custom-made wedding hair care

When it comes to unleashing your hair’s full potential, there’s no such thing as a one size fits all solution. Every bride is different and so are your locks which is why getting a personalised treatment is key. Enter our Fusio-Dose collection! After diagnosing your hair’s primary and secondary concerns, your stylist will be able to create a customised mix that’s specially tailored for your needs. By combining a concentre to tackle your main issues from lack of volume to dryness and breakage, with a booster for any secondary issues such as dullness or frizz, there are 20 possible combinations to instantly transform your locks for an entirely bespoke treatment.

Take the salon home

For best results, keep up your new routine in the run up to the wedding with our Fusio-Dose Homelab. Individually prescribed by your stylist, this take home kit offers the transformative experience of Fusio-Dose in the comfort of your own home with four personalised at-home applications to keep your hair looking radiant and healthy for the big reveal.

Long hair, do care

For those looking to go the extra mile - literally! - by growing their hair longer, opt for our brand new Extentioniste range. Formulated with the unique Creatine R Complex, the amino acid Taurine and Maleic Acid, Résistance Extentioniste helps to reinforce the structure and surface of the hair fibre, whilst also helping to maintain the hair’s elasticity, glow and most importantly, its condition from root to tip. Just think of it as a daily boot camp for hair to reach your hair goals. Gorgeous bridal hair, done –and one more thing to cross off your checklist!

​Jetting off to the sunshine this Bank Holiday? Don’t forget your hair protection

10 months ago

Raise your hand if you’re ready for summer! After what felt like months of winter, most of us are ready for some much needed Vitamin D. And whilst the sunshine might feel like it’s bringing you back to life, it can have the complete opposite effect on your hair if you’re not careful. Because when it comes to UV protection, what goes for you skin goes for your locks.

Sunshine and hair damage

It's no secret that prolonged exposure to UVA and UVB rays can damage your skin and the same is true for your tresses, with dry brittle strands and split ends often being the most visible symptoms. The sun’s rays attack the hair and protein, also known as keratin. Regular use of flat irons, colouring treatments and exposure to chlorinated water – dip in the pool, anyone? – can also make hair more vulnerable as the damaged keratin also weaken the hair fibre, resulting in fragile strands. So, time to armour up!

Shield and protect your hair from the sun

If you intend to make the most of the sunshine, make hydration your must-have, especially if you’re planning on swimming in the pool or the sea. To help prevent your hair from drying out in the water, be sure to mist your locks with our Micro-Voile Protecteur. This dry light mist leaves hair feeling protected against sun, salt and chlorinated water without any greasy residue for a natural feel.

Gently wash away any residual chlorine or salt with our Bain Après Soleil. Gentle enough for daily use, this nourishing shampoo is formulated with UV filter and is designed to nourish and protect against sun damage. Next, opt for some intense TLC with the Masque UV Défense Active to rehydrate and condition your strands. Also formulated with UV filters, its intense hydrating action replenishes your locks making them feel more protected and resistant.

Follow this up with our leave-in CC Crème with UV filters, ceramides and linseed oil. Suitable for all types of hair, it enhances the hair making it look instantly more nourished, radiant and smooth. Pro tip - you can also apply this before going in the sun for increased protection. So, all that’s left to do is to pack the sunscreen, grab your shades and hit the beach!

Perfect your bedtime hair routine

10 months ago

Whilst you might be meticulous about your hair during the day, many of us throw caution to the wind come bedtime. Whether you’re a fan of the pineapple – with or without scrunchie – the hundred strokes method or the wet n wild look, you’re probably overlooking at least one or two of the golden rules for protecting your hair at night.

Treat your hair as you would your skin

In the same way that you wouldn’t dream of getting into bed without performing your skincare ritual – cleanse,swipe, treat, repeat! – there are a few things you can be doing to make nights a restorative part of your hair care routine. After all, our bodies enter rejuvenation mode when we sleep.

Condition, hydrate and protect

Tossing and turning overnight causes your cuticles to get roughed up which can lead to dryness and breakage. As well as investing in a silk scarf or pillowcase to reduce any friction, try brushing your hair gently to get rid of any knots and apply a small dose of Kérastase Elixir Ultime Oil to your strands, focusing on the ends. Its ultra-nourishing formula helps to smooth the cuticle and provide long-lasting shine. Depending on how dry your hair is, you might only want to do this if you’re planning on washing your hair the next morning. Those with longer hair might want to braid their hair into a loose plait to prevent any flyaways.

If you’re going to be using heat styling in the morning, reach for the repairing Kérastase Sérum Thérapiste. Combining an oil base with a cream-textured top coat, it provides heat protection up to 230°C and instantly heals and seals ends for a sleek finish. Night night!

Artist Paul Edmonds' Top Tip:

“For extra help in the fight against frizz apply the Kérastase Discipline Maskeratine before bed to freshly washed hair. After shampooing, apply to mid lengths and ends, twist the hair and wrap into a bun on top of the head. This helps to make it more comfortable whilst you sleep. In the morning, untwist, rinse, and blow dry as normal. The result? Your hair will look and feel smooth and sleek.”

​Celebrate Earth Day with natural hair care

10 months ago

As Earth Day approaches, what better way to show the planet some love than giving your hair care routine a natural touch with our Aura Botanica collection? Using natural ingredients that are responsibly sourced, the formulas in this range are also 97% biodegradable without compromising on performance for sustainable luxury you can enjoy, guilt-free.

Respect, Reduce and Replace

The range is committed to eco-responsible production, whether it’s reducing water waste or lowering its carbon footprint. Everything down to the packaging is conscious of the environment, using recycled materials and cutting down on weight making it even less material-consuming. And all without compromising on performance: from cleansing and conditioning to styling, whether your hair is thick or curly, unruly or dry, there’s an Aura Botanica product that will help you to achieve a healthy looking glow and deep nourishment.

Aura Botanica = Natural origin haircare + Eco-responsibility

The key to our Aura Botanica collection also lies in sourcing the finest organic ingredients for its formulas, each one selected according to their unique properties, from natural lipids such as coconut oil and the iris flower.

These components are responsibly sourced, taking into account the stability of their natural habitats as well as the farmers and workers who produce them, ensuring that both they and nature are able to thrive.

So whether it’s setting up community projects to empower local women or working side by side with NGOs to protect the country’s indigenous communities and bring them revenue, we are committed to producing sustainable products that work both behind the scenes and to make your hair even more beautiful, naturally.


Read more about our commitment to sustainability.

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Blog

What is a toner?

2 months ago

What is a toner?

You might have heard about a toner when it comes to your skincare routine, but what about in haircare? Let’s take a look at the most common colour concerns, and how a hair toner can help.

What is a toner?

Unlike in skincare, where a toner is used to tighten the skin, in haircare a toner is for re-balancing or personalising colours due to discolouration or fading. There are two types of hair toners: the one used by your hairstylist after lightening your hair, and one that can be found in some everyday products that helps preserve and boost your colour.

Common hair colour concerns

The most common hair colour issues are 1) brassiness developing in newly colour treated blonde hair as the toner wears off and the colour beneath shows through, and 2) brunette hair gradually showing increasingly red/orange tones due to lightning (sun exposure, over-washing etc.). Henna, a natural hair dye, can also produce unexpected colour results. It’s always recommended to visit a professional if you’re thinking about changing your hair colour.

How does a toner work?

A toner works according to the colour wheel, counter-balancing the unwanted tone by adding a colour from the opposite side of the spectrum. Take yellow/blonde, for example. What colour is opposite? Purple! So, by adding a purple tint to the hair, it loses its brassy shade. Try our anti-brass purple shampoo, Bain Ultra-Violet and perfecting mask, Masque Ultra-Violet from the new Blond Absolu range to neutralise brassy tones.There are many different shades of toner used when lightening hair, creating different colours from ashy blonde to striking platinum. It all depends on your vision for your hair.

What is purple shampoo?

2 months ago

What is purple shampoo? Everything you need to know on how to care for blonde hair.

Blonde hair comes in many forms, from natural, highlights, balayage through to ombre. Read on for how to care for blonde hair, as well as our top recommendations for shiny, illuminating and voluminous locks.

Let's start with the basics, and probably why you’re reading this article. What is purple shampoo & what does it do for blonde hair?

1. Purple shampoo was invented to counteract the brassy tones that can sometimes develop in colour treated blonde hair. It, unsurprisingly, contains blue and purple pigments that counteract the unwanted yellow hues.

2. The effect of purple shampoo, however, is only temporary and should be used roughly 2 times a week along-side a shampoo and conditioner for colour treated hair. If you’ve noticed severe discolouration in your blonde hair, it’s best to visit a stylist and ask about a toning service.

3. Be careful about sun exposure, which can cause colour fade, discolouration and hair damage. Try the Micro-Voile Protector mist, a light spray that protects your hair and its colour from the sun, salt and chlorinated water.

Do I need purple shampoo for my blonde hair?

If you have colour-treated blonde hair, a professional formula purple shampoo is a good idea in order to boost your radiance, reduce damage and prevent gradual colour fade. If you’re a natural blonde, we recommend to ask your stylist for a Kérastase consultation so that you can better understand your hair needs and the right ritual for you.


There are four steps for caring for blonde colour treated hair:

  • Use shampoo designed for blonde hair such as our New Blond Absolu Bain Lumiére. This Hyaluronic Acid infused shampoo is a lightweight formula ideal for lightened, highlighted or grey hair. The gentle cleansing formula soothes and hydrates hair from root to tip, with a lightweight feel. Bain Lumiere iluminates blonde hair, purifies hair from pollution and removes dulling agents. Enriched with a combination of Hyaluronic Acid and Edelweiss flower, the product prevents damage and protects the hair fibre. Hair is cleansed, with a radiant shine and nourished to the tip.
  • Add a violet shampoo into your routine twice a week, like our new Bain Ultra-Violet. This will help to boost the radiance and help to protect the colour.
  • A weekly hair masque will add a layer of nourishment and hair will consequently look healthier and shinier. Try Blond Absolu's new Masque Ultra-Violet to neutralise brassy tones. Leave on for five to ten minutes for maximum neutralisation.
  • Make sure to protect your hair from heat by regularly using Blond Absolu's Cicaplasme, as the new universal heat-protecting serum. Lastly, be careful about sun exposure, which can cause colour fade, discolouration and hair damage.

How to care for blonde hair

2 months ago

Blonde hair looks its best when glossy and smooth. So what are the best ways to prevent dullness, damage and discolouration happening to your beloved blonde locks? We’ve got 4 tips to care for your blonde hair.

HOW TO CARE FOR BLONDE HAIR

  • Gentle Cleanse
    • Protect your blonde hair colour by using a gentle lightweight formula shampoo; perfect to sooth and hydrate hair from root to top, while illuminating blonde tones.
  • Keep conditioned
    • Conditioner specifically formulated for lightened hair will help your blonde last for longer, and maintain a good condition.
    • A restorative conditioner, like our Cicaflash, will give a super shot of care to your blonde hair, leaving it feeling silky soft and hydrated
  • Maintain your perfect tone
    • A violet shampoo, like our Bain Ultra-Violet, used twice a week will help to neutralise brassiness and unwanted yellow tones in blonde or grey hair, for a nourished cool blonde. You can also use a violet mask, like our new Blond Absolu Masque Ultra-Violet, to neutralise brassiness and care for your blonde hair.
  • Perfect your style
    • A leave-in heat protector can really help to care for blonde hair while helping to protect the hair from heat damage. Try the new Cicaplasme, a universal heat-protecting serum from the Blond Absolu range that offers up to 230 degrees heat protection

Nourish your hair this Autumn

8 months ago

Why does your hair become dry and brittle during the summer, and how can you prevent it from becoming damaged? It’s all a question of keeping hair nourished and hydrated. Here’s how!

Why do I have dry hair?

Dry hair can be caused three mains factors:

  1. Genetics

Mother Nature can be kind and not so kind when it comes to our hair. Some of us are just born with naturally dry hair, like our skin type and eye/hair colour. This means your hair will always require a helping hand to keep it nourished all-year-long, but particularly during the dry summer months.

  1. Physiological

Many people find their hair becomes dry at certain periods during their lifetime. A whole range of physiological factors can play an important role in hair quality. The menopause, pregnancy and certain medications, for example, can have an effect on your hair, at times leaving it feeling dry and fragile. Combine this with the damaging effects of UV rays, and hair quality can really suffer under the sun.

  1. The environment

Summer holidays might mean an escape from urban pollution and work-related stress, but there are hidden risks when it comes to your hair. UV rays, salt water and chemicals used in swimming pools can all cause dry, damaged, tangled and even discoloured hair.

Repair and protect dry hair

The answer to dry hair concerns is all about nourishment in the form of tailored haircare. But not all dry hair requires the same treatment. Kérastase offers a wide range of nourishing haircare that can be personalised depending on your level of dry hair. Visit your nearest Kérastase salon for a diagnosis and recommendation.

The first step in nourishing your dry hair is the shampoo you use. The Bain Satin1, Bain Satin 2, and Bain Magistral shampoos are each formulated for different degrees of dryness, from slightly dry to severely sensitised and dry locks.

Finish with a nourishing conditioner or leave-in treatment: the three expert conditioning formulas available in the range are ideal for the summer when hair can become particularly dry. Plus, they can be used together in different dosages depending on your dryness diagnosis to offer the perfect personalised hair treatment!

Hair Travel Essentials

8 months ago

Sunscreen isn’t the only thing you should be thinking about when on holiday; keeping your hair in tip-top condition is also important. Keep your colour and prevent damage with the best hair travel products, ensuring that your locks are healthy-looking and glossy enough to outshine the sun!

Holiday hair hazards:

The Soleil haircare collection from Kérastase provides you with the essentials to care for your hair from whatever your holiday throws at it!

Sun Damage:

Sun damage isn’t just a risk for your skin – hair can also suffer from damaging UV rays. Research has shown that excessive sun exposure is the most frequent case of hair fibre structural damage – affecting both the colour and quality of the hair.*

Thankfully, there are several options when it comes to caring for sun-exposed hair. The Kérastase Micro-Voile Protecteur, for example, contains UV filters, mineral oils and shine-enhancing polymers. For a pampering post-sun treatment, the Masque UV Défense Active is specially formulated to repair hair from the drying effects of sun-exposure.

Sea Water:

In small doses, sea water can give hair that effortless tousled surfer-girl look. However, constantly ducking in and out of the waves can be a recipe for dry, dull hair. Not only can it cause some serious tangles, it can also leave hair looking dull and brittle due to the high concentration of salt.

After a day spent surfing, sailing, or simply playing in the sea, apply a nourishing and de-tangling after-sun treatment like the Bain Après-Soleil, a gentle shampoo designed to deeply cleanse and protect the hair fibre. Then detangle with our nourishing Masque UV Défense Active, to restore the effects of surface damage.

Pool Perils:

If you prefer the gentle lapping of a pool to salty sea waves, you still need to make sure you give your hair a bit of TLC. But don’t worry – the Micro-Voile Protecteur from Kérastase gives you a fine, dry and light mist to leave your hair feeling protected and beautified.

Lastly, for an all-in-one treatment to repair and defend hair from ‘holiday hair’, apply the leave-in CC Crème before and after a long day of sun, sea and relaxation.

The Kérastase Soleil collection keeps your hair looking healthy, glossy and holiday ready!

* https://www.ncbi.nlm.nih.gov/pubmed/19138021

HAIR STYLING PRODUCTS 101: HOW TO USE HAIRSPRAY, MOUSSE AND GEL

8 months ago

Are you in a hair-product rut? Do you reach for the same one every day regardless of the style, weather and occasion? Your hair has more than one need, which can vary vastly from day to day. Here’s a lowdown on what you should be using, and when.

Find the strength

Every woman needs a medium-hold, flexible hairspray like the Kérastase Laque Couture in their arsenal. Ideal for everyday use, it’s a micro-mist fixing spray that will softly set your style, so you can wave goodbye to the dreaded crunch. Or for those special occasions you need a bit more support, go for the Laque Noire – it provides firm hold as well as fighting frizz, without any of the stickiness. Pro tip: it’s a common misconception that hairspray is for using on the end result only. Try misting lightly onto dry hair before using curlers for even more hold.

Mix it up with mousse

Ask any professional and they will tell you the same thing: mousse is one of the great, unsung heroes of the modern hair-styling world. It adds volume, reduces frizz and provides hold, all without adding any weight or build up. For smooth hair with plenty of movement look to the luxuriously opulent Kérastase Mousse Bouffante, or for defining unruly curls reach for the Mousse Curl Ideal. Great for those mornings you don’t have much time on your hands, simply apply your mousse of choice to wet hair, using a wide-tooth comb to create even distribution and leave your tresses to dry on the fly.

Up your style game

For a more sculpted look with plenty of texture and personality, look no further than our range of creams and gels. Achieve countless styles with the multi-talented Forme Fatale – on wet hair it serves as a construction blow-dry spray to build movement and shape that’s soft to the touch, or on dry hair it acts like a gel that holds without stiffness. Our all-over thickening spray gel Matérialiste will make your short locks much easier to style, as well as look thicker and shinier – perfect for creating a head-turning look, or even for those who just want a natural air-dry with a bit of an extra lift.

Finding the right styling product for you and refining your hair care routine has never felt so easy!


​THE BEST HAIR MASKS FOR YOUR HAIR TYPE

8 months ago

If you’re one of those people that only reaches for the hair mask as a last-ditch SOS when the damage has already been done, then this article is definitely for you! While slathering a mask onto dry locks or split ends might act as a quick fix, it’s very much a temporary one. With regular use, the right hair mask will not only protect your hair, it can also help to strengthen it to make it more resistant to damage from external factors.

Pro tip – for best results, always use along with the range’s corresponding Bain shampoo and conditioner.

For damaged hair and split ends

Does this sound like you? Look no further than our Résistance collection and the Masque Force Architecte. Specially formulated to cater to the needs of brittle, damaged hair and split ends, it contains our patented Vita-Ciment technology and Sève de Résurrection and helps to fortify locks. If your hair is also processed, the Therapiste mask is best for heat and colour damage and if you’re trying to achieve healthy looking lengths, opt for the Extensioniste range.

For fine hair

If you thought that masks were a write off for your type of hair, keep reading! With the highest concentration of Irisome of all our formulas, the Nutritive Masquintense for fine hair is ideal if your tresses are a little on the fine side. It keeps strands nourished without weighing them down which can quickly lead to limp, greasy looking locks. And if you’re looking to add a little texture, our Masque Densité is your best bet.

For coloured hair

Acting as a multi-tasking product, our Masque Chromatique nourishes your hair whilst protecting your colour. Enriched with chelators, UV filters and Vitamin E, its innovative Système Capture Advanced formula helps to combat the external aggressors that can Impact the appearance of your colour. On top of that, the formula also contains Rice Bran oil, and leaves hair with a smooth, supple texture and super shiny finish.

For sun damaged hair

Just like your skin, your hair can suffer the effects of Summer living, leaving it looking dry, dull, and more prone to damage, Our Masque UV Défense Active is specially formulated to help your hair combat the effects of Summer damage, leaving your strands feeling intensely nourished and more resistant.

And if you’re still in doubt, why not head to your nearest Kérastase salon for a personalised hair diagnosis? Once your primary and secondary concerns have been identified, your stylist will be happy to recommend the right haircare routine, tailored for your specific needs. One healthy head of hair, coming right up!

​HOW TO CARE FOR SHORT HAIR

8 months ago

It’s one of life’s biggest myths that having short hair is low-maintenance. If anything, shorter styles can require more time and upkeep than longer styles, and just because you have less of it, you should by no means pay it any less attention. Picking the right products is crucial.

Lighten up

It’s easy for short hair to get weighed down by heavy products, leaving you with flat, lifeless and greasy locks (which nobody wants). Prevent this from happening to yours by reaching for our Bain Volumifique shampoo, which creates featherweight volume and leaves your mane feeling light and airy. Before you proceed to styling, lightly spritz towel-dried hair with Spray Volumifique from the roots to the ends to build the perfect foundation for a look with long-lasting shape and volume. Top tip: short hair is less prone to tangles and more prone to falling flat so avoid brushing it as much as possible – gently combing it through with your fingers will give you more texture. Depending on your hair type, you can also choose one of our ranges specifically adapted to your primary concern, from coloured to very damaged hair.

Stay in control

Stubborn short strands can be a nightmare to keep in check. Look to the Kérastase Mousse Bouffante for flexible hold without stickiness – ideal for creating a bouncy bob or loose, natural waves with lots of movement. For a more defined look – from sleek pixies to sharp lobs – turn to Matérialiste, an all-over thickening spray gel for use on wet hair. Enriched with our innovative Intra-Cylane® technology and not with emollient agents, it leaves your hair looking shinier and thicker, as well as easier to style. Or, when used on dry hair, Forme Fatale acts like a sculpting gel without stiffness. Don’t forget: when it comes to short hair, it’s not just what styling product you use on it that’s important, but also how much you use of it. A pea-sized amount will suffice, and don’t apply too close to the scalp to avoid a greasy build-up at the roots.

Once you’ve mastered this, you’re ready to become a fully-fledged member of the short-hair-don’t-care club!

​Treat your dad to the best hair products for men

8 months ago

With Fathers’ Day just around the corner, you may have been mulling over some gift ideas to honour a special father figure in your life. It’s often said that men aren’t easy to buy for, but have you thought about offering a luxurious haircare product that’s perfectly tailored to your dad’s hair concerns?

Hair products to offer on Fathers’ Day

Looking for a chic gift for your dad that’ll get you some serious brownie points? Discover the Chronologiste collection from Kérastase. This luxurious 3-step ritual contains

The formulas contain vitamins, minerals and even the precious rare abyssine molecule, sourced from volcanic rocks in the Pacific Ocean.

For men seeking fuller looking hair, the Densifique men’s range by Kérastase includes a daily shampoo that cleanses and leaves the hair looking fuller and thicker.In addition, there’s a 30-Day programme, the Densifique cure, to boost the texture and visible fullness of the hair.

Hair styling for a new look

Offer your dad a styling balm for him to create an entirely new, modern and reworkable look in a matter of seconds. With just a small amount of the Kérastase Densifique Baume Densité Homme, hair can look instantly more textured and thicker.

How? Simply rub the balm between the palms and sweep through the hair. This modelling and texturizing paste will help shape your hair for a flexible moulded style.

Show your dad how special he is with a luxury Kérastase haircare gift this Fathers’ Day!

​HOW TO USE LEAVE-IN PRODUCTS

9 months ago

If you’ve ever felt like your hair could do with a little extra TLC, then say hello to your new favourite product –the leave-in! Providing extra moisture as well as helping to enhance appearance, the right leave-in conditioner, mist or cream can give your locks that extra boost when it’s needed. Simply apply after shampooing and conditioning onto towel-dried strands before styling or leaving tresses to air dry. And the best part? Just about any hair type can benefit! So…

Which leave-in product is right for you?

The first order of business is to identify your hair type which you can do by heading to your nearest Kérastase salon for a personalised hair diagnosis. Ask in-salon about our new diagnostic app! This will help you to look for a product which addresses your hair’s specific needs, so whatever you’re after – intense moisture, volume, anti-frizz action – there’s a leave-in product to suit you!

For severely dried-out hair

Our Crème Magistral balm from the Nutritive collection is specially formulated to treat and texturise parched tresses, helping to restore suppleness and shine. Although it provides intense nourishment, the finish is ultra-light meaning locks won’t feel weighed down or appear greasy (never a good look). If you’re going to be heat styling, you're in luck because Crème Magistral provides thermo protection.

For fine, flat hair

Reach new heights with our Volumifique Spray! Applied on towel-dried from root to tips before styling as normal, it gives locks some serious oomph adding volume and substance whilst leaving hair feeling light and airy. Added bonus – hairstyles are also protected by its anti-static effect.

For frizz-prone hair

When it comes to fighting the frizz, none of our products does it better than the Fluidissime Spray from our Discipline range. Not only does it reduce blow-drying time, it provides a high-gloss, anti-frizz finish making it ideal for those with frizzy, unruly locks. For added protection when heat styling, apply a small amount of Kératine Thermique which provides the intense care of a cream whilst making hair instantly look shinier and resurfaced. Did someone say smooth operator?

For thinning hair

Our first densifying mousse, Densifique Densimorphose leaves hair feeling instantly texturised and fuller with a feather-light finish. With density boosting Hyaluronic Acid, Gluco-Peptides and Ceramides, locks feel more resilient and thicker from root to tip.

Congratulations. You’re officially a leave-in pro!

Styling tips – How to style your hair with a scarf

9 months ago

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Here Comes the Bride! - Millie Mackintosh Special

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A Top Stylist’s Long-Hair Secrets

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Millie Mackintosh’s Extentioniste At-Home Hair Ritual

9 months ago

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The Anatomy of Long Hair

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Train your hair to help achieve your long hair goals

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Hair Training Program to Help Achieve Your Hair Goals

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​Calling all brides! Caring for your hair in the run-up to your big day

10 months ago

What bride doesn’t want to look her best on her wedding day? From the dress to the venue, planning for a wedding can take weeks if not months and the same forward thinking can be applied to your hair to ensure that it is as healthy and radiant as possible on the big day. Whether you’re planning a sophisticated up-do or you’re opting to wear your tresses down, paying special attention to your hair care routine can make all the difference.

Custom-made wedding hair care

When it comes to unleashing your hair’s full potential, there’s no such thing as a one size fits all solution. Every bride is different and so are your locks which is why getting a personalised treatment is key. Enter our Fusio-Dose collection! After diagnosing your hair’s primary and secondary concerns, your stylist will be able to create a customised mix that’s specially tailored for your needs. By combining a concentre to tackle your main issues from lack of volume to dryness and breakage, with a booster for any secondary issues such as dullness or frizz, there are 20 possible combinations to instantly transform your locks for an entirely bespoke treatment.

Take the salon home

For best results, keep up your new routine in the run up to the wedding with our Fusio-Dose Homelab. Individually prescribed by your stylist, this take home kit offers the transformative experience of Fusio-Dose in the comfort of your own home with four personalised at-home applications to keep your hair looking radiant and healthy for the big reveal.

Long hair, do care

For those looking to go the extra mile - literally! - by growing their hair longer, opt for our brand new Extentioniste range. Formulated with the unique Creatine R Complex, the amino acid Taurine and Maleic Acid, Résistance Extentioniste helps to reinforce the structure and surface of the hair fibre, whilst also helping to maintain the hair’s elasticity, glow and most importantly, its condition from root to tip. Just think of it as a daily boot camp for hair to reach your hair goals. Gorgeous bridal hair, done –and one more thing to cross off your checklist!

​Jetting off to the sunshine this Bank Holiday? Don’t forget your hair protection

10 months ago

Raise your hand if you’re ready for summer! After what felt like months of winter, most of us are ready for some much needed Vitamin D. And whilst the sunshine might feel like it’s bringing you back to life, it can have the complete opposite effect on your hair if you’re not careful. Because when it comes to UV protection, what goes for you skin goes for your locks.

Sunshine and hair damage

It's no secret that prolonged exposure to UVA and UVB rays can damage your skin and the same is true for your tresses, with dry brittle strands and split ends often being the most visible symptoms. The sun’s rays attack the hair and protein, also known as keratin. Regular use of flat irons, colouring treatments and exposure to chlorinated water – dip in the pool, anyone? – can also make hair more vulnerable as the damaged keratin also weaken the hair fibre, resulting in fragile strands. So, time to armour up!

Shield and protect your hair from the sun

If you intend to make the most of the sunshine, make hydration your must-have, especially if you’re planning on swimming in the pool or the sea. To help prevent your hair from drying out in the water, be sure to mist your locks with our Micro-Voile Protecteur. This dry light mist leaves hair feeling protected against sun, salt and chlorinated water without any greasy residue for a natural feel.

Gently wash away any residual chlorine or salt with our Bain Après Soleil. Gentle enough for daily use, this nourishing shampoo is formulated with UV filter and is designed to nourish and protect against sun damage. Next, opt for some intense TLC with the Masque UV Défense Active to rehydrate and condition your strands. Also formulated with UV filters, its intense hydrating action replenishes your locks making them feel more protected and resistant.

Follow this up with our leave-in CC Crème with UV filters, ceramides and linseed oil. Suitable for all types of hair, it enhances the hair making it look instantly more nourished, radiant and smooth. Pro tip - you can also apply this before going in the sun for increased protection. So, all that’s left to do is to pack the sunscreen, grab your shades and hit the beach!

Perfect your bedtime hair routine

10 months ago

Whilst you might be meticulous about your hair during the day, many of us throw caution to the wind come bedtime. Whether you’re a fan of the pineapple – with or without scrunchie – the hundred strokes method or the wet n wild look, you’re probably overlooking at least one or two of the golden rules for protecting your hair at night.

Treat your hair as you would your skin

In the same way that you wouldn’t dream of getting into bed without performing your skincare ritual – cleanse,swipe, treat, repeat! – there are a few things you can be doing to make nights a restorative part of your hair care routine. After all, our bodies enter rejuvenation mode when we sleep.

Condition, hydrate and protect

Tossing and turning overnight causes your cuticles to get roughed up which can lead to dryness and breakage. As well as investing in a silk scarf or pillowcase to reduce any friction, try brushing your hair gently to get rid of any knots and apply a small dose of Kérastase Elixir Ultime Oil to your strands, focusing on the ends. Its ultra-nourishing formula helps to smooth the cuticle and provide long-lasting shine. Depending on how dry your hair is, you might only want to do this if you’re planning on washing your hair the next morning. Those with longer hair might want to braid their hair into a loose plait to prevent any flyaways.

If you’re going to be using heat styling in the morning, reach for the repairing Kérastase Sérum Thérapiste. Combining an oil base with a cream-textured top coat, it provides heat protection up to 230°C and instantly heals and seals ends for a sleek finish. Night night!

Artist Paul Edmonds' Top Tip:

“For extra help in the fight against frizz apply the Kérastase Discipline Maskeratine before bed to freshly washed hair. After shampooing, apply to mid lengths and ends, twist the hair and wrap into a bun on top of the head. This helps to make it more comfortable whilst you sleep. In the morning, untwist, rinse, and blow dry as normal. The result? Your hair will look and feel smooth and sleek.”

​Celebrate Earth Day with natural hair care

10 months ago

As Earth Day approaches, what better way to show the planet some love than giving your hair care routine a natural touch with our Aura Botanica collection? Using natural ingredients that are responsibly sourced, the formulas in this range are also 97% biodegradable without compromising on performance for sustainable luxury you can enjoy, guilt-free.

Respect, Reduce and Replace

The range is committed to eco-responsible production, whether it’s reducing water waste or lowering its carbon footprint. Everything down to the packaging is conscious of the environment, using recycled materials and cutting down on weight making it even less material-consuming. And all without compromising on performance: from cleansing and conditioning to styling, whether your hair is thick or curly, unruly or dry, there’s an Aura Botanica product that will help you to achieve a healthy looking glow and deep nourishment.

Aura Botanica = Natural origin haircare + Eco-responsibility

The key to our Aura Botanica collection also lies in sourcing the finest organic ingredients for its formulas, each one selected according to their unique properties, from natural lipids such as coconut oil and the iris flower.

These components are responsibly sourced, taking into account the stability of their natural habitats as well as the farmers and workers who produce them, ensuring that both they and nature are able to thrive.

So whether it’s setting up community projects to empower local women or working side by side with NGOs to protect the country’s indigenous communities and bring them revenue, we are committed to producing sustainable products that work both behind the scenes and to make your hair even more beautiful, naturally.


Read more about our commitment to sustainability.