Who is Erica Davies?
Who is Erica Davies?
Age 24, Erica Davies was made one of Fleet Street’s youngest ever fashion editors at The Sun. Twenty years later, she has worked across some of the UK's biggest-selling newspapers, magazines, TV shows, with the high street’s biggest brands and amassed thousands of followers online for her straight-talking, relatable content that empowers women through fashion, interiors and style. In 2019 she was named by The Sunday Times as one of their top 100 online influencers and her first book, the best-selling ‘Leopard Is A Neutral: a really useful style guide,’ was released last year by Yellow Kite.
Erica's Top Picks for Blondes
Erica's Top Picks for Blondes?
ELIXIR ULTIME
Erica's secret to hair smoothness and shine, Elixir Ultime Hair Oil! This provides beautifying care for dull hair with heat protection for up to 230°. It helps seal the appearance of split ends and smoothes the hair fibre for long-lasting frizz control.
DISCOVER MOREErica's must-have range!
Erica's must-have range!
Shop Blond Absolu, Erica's favourite range to care for your blonde hair. Treat yourself or a loved one to lumionous blonde hair with Erica's selection of festive favourite gift sets.
BLOND ABSOLU BAIN LUMIERE SHAMPOO
This Hyaluronic Acid infused shampoo with its lightweight formula is ideal for lightened, highlighted, or grey hair. The gentle cleansing formula soothes and hydrates hair from root to tip, with a lightweight feel.
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BLOND ABSOLU CICAFLASH CONDITIONER
Not sure how to maintain luscious blonde locks? This conditioner is a true Kérastase icon and bestseller. Erica's hero conditioner offers the restorative performance of a mask with the lightweight finish of a conditioner.
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BLOND ABSOLU DISCOVERY GIFT SET
Why not try the Blond Absolu range with our set of haircare minis! Worth £60 but now only £40. The perfect way to discovery the range.
DISCOVER MOREErica recommends...
Erica recommends...
"I love the Blond Aboslu range, it is lightweight and nourishing, but leaves my blonde highlights looking bright and shiny."
BLOND ABSOLU CHRISTMAS COFFRET
Treat yourself to this limited edition gift set featuring: Bain UV shampoo (250ml), Cicaflash conditioner (250ml) & Cicaplasme Styling Cream (150ml) to help you intensely moisturise and strengthen damaged, lightened, blonde and bleached blonde hair..
DISCOVER MORECheck out Erica putting the Blond Absolu range to use!
And explore a few more of Erica's favourites
And explore a few more of Erica's favourites
DISCIPLINE KERATIN THERMIQUE BLOW-DRY CREAM
Kératine Thermique is a heat-protecting blow-dry milk for hair seeking for a smooth blow-dry. The thermo-protective agents in this milk seal the scales of the hair fiber protecting it from blow-dry and heat styling tools up to 180°C .
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L'INCROYABLE BLOW-DRY CREAM
The perfect blow-dry styling cream. Erica recommends the Couture Styling L'Incroyable Blowdry Styling Lotion to achieve your hair goals.
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LAQUE NOIR STYLING CREAM
Laque Noire is a hair spray for all types of hair looking for strong and long-lasting hold. Combined with long lasting Fixation Polymers, this styling product gives a strong and long-lasting hold to all structured styles. Protecting hair from humidity, it provides very high shape memory, radiance and shine, without stickiness nor residues.
DISCOVER MOREShop The Edit
Elixir Ultime L'Huile Originale
BLOND ABSOLU CICAFLASH CONDITIONER
BLOND ABSOLU BAIN LUMIERE SHAMPOO
BLOND ABSOLU DISCOVERY GIFT SET
BLOND ABSOLU CHRISTMAS COFFRET
BLONDE ABSOLU CICAFLASH CONDITIONER
Elixir Ultime L'Huile Originale
BLOND ABSOLU BAIN LUMIERE SHAMPOO
BLOND ABSOLU DISCOVERY GIFT SET
BLOND ABSOLU CHRISTMAS COFFRET
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Haec igitur Epicuri non probo, inquam. De cetero vellem equidem aut ipse doctrinis fuisset instructiorenim, quod tibi ita videri necesse est.
