Lasting Freshness
Lasting Freshness
and keep your hair beautiful and clean for longer.
The Not-So-Fresh Hair Signs
If your hair is lacking freshness, then you may notice these concerns: Oily scalp
An oily scalp and greasy hair can be the sign of an unbalanced sebum cycle, which means it could be harder for you to achieve lasting freshness. Scalp odour
This sebum imbalance can lead to scalp odour. And if you deal with this then know you're not alone, it is a rising concern for consumers. Lack Of volume
Another symptom of an unbalanced sebum cycle is flat roots and an overall lack of root lift effect.
A SIMPLE GUIDE TO BALANCING YOUR GREASY SCALP AND DRY LENGTHS
A SIMPLE GUIDE TO BALANCING YOUR GREASY SCALP AND DRY LENGTHS
TO WASH EVERY DAY OR NOT
Upping the frequency of your hair wash days may seem like the logical answer to getting fresh hair, but daily hair washing can amplify and unbalance the all-important sebum cycle that can lead to unwanted scalp odor if you're using non adapted products. Yes, it can make your scalp feel less fresh and this, in turn, can have an impact in your hair, leaving it feeling dry.
So, you end up in a cycle of your scalp always feeling oily with dry mid-lengths and ends. The answer is to wash with the right products especially adapted and formulated to support hair freshness.
The Amino Acid in the new look Bain Divalent shampoo and the new Argile Equilibrante cleansing clay and Masque Rehydratant are known to have a unique hair affinity to help regulate the sebum cycle and rebalance hydration in the hair. The Amino Acid is known to gently cleanse by attracting dirt in micelles (that are then easily rinsed away). Amino Acid has also been found to act as a conditioning and reinforcing ingredient to help strengthen lengths and ends.
THE CLEANSING DUO YOU NEED FOR FRESH HEALTHY HAIR
THE CLEANSING DUO YOU NEED FOR FRESH HEALTHY HAIR
MEET THE SPÉCIFIQUE LINE FOR FRESHER HAIR
A specially designed shampoo to help manage oily and greasy hair, our popular Bain Divalent has a new look and contains Amino Acid and Vitamin BC, this shampoo gently cleansess and balances greasy roots and dry, sensitised ends. 87% of women agreed that it left their scalps feel cleaner.
*Consumer test using Bain Divalent, % agreement of 31 women surveyed after 4 weeks of use
**Consumer test using Bain Divalent, % agreement of 54 women surveyed after 4 weeks of use
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