Lasting Freshness

Lasting Freshness

Discover the secrets to lasting freshness, so you help to eliminate greasy roots, increase volume and keep your hair beautiful and clean for longer.

Lasting Freshness

Did you know one of the main signs of healthy hair is freshness? If your hair is lacking this tell-tale clean scent just after washing, then it's a sign something could be up. And fresh hair doesn't necessarily mean freshly washed. Healthy looking hair can stay fresher for longer without frequent trips to the shower, find out how.

The Not-So-Fresh Hair Signs

If your hair is lacking freshness, then you may notice these concerns:

Oily scalp

An oily scalp and greasy hair can be the sign of an unbalanced sebum cycle, which means it could be harder for you to achieve lasting freshness.

Scalp odour

This sebum imbalance can lead to scalp odour. And if you deal with this then know you're not alone, it is a rising concern for consumers.

Lack Of volume

Another symptom of an unbalanced sebum cycle is flat roots and an overall lack of root lift effect.

A Simple Guide to Balancing Your Greasy scalp and dry lengths

To Wash Every Day or Not

Upping the frequency of your hair wash days may seem like the logical answer to getting fresh hair, but daily hair washing can amplify and unbalance the all-important sebum cycle that can lead to unwanted scalp odor if you're using non adapted products. Yes, it can make your scalp feel less fresh and this, in turn, can have an impact in your hair, leaving it feeling dry.

Our new cleansing clay

So, you end up in a cycle of your scalp always feeling oily with dry mid-lengths and ends. The answer is to wash with the right products especially adapted and formulated to support hair freshness.

Spécifique: Perfumed for Lasting Freshness

Want to know how to help get rid of greasy hair, scalp odour and boost hair volume? Our new trio of products, specially designed for lasting freshness, help to tackle the three concerns and are formulated with amino acids.

Our new cleansing clay

The Amino Acid in the new look Bain Divalent shampoo and the new Argile Equilibrante cleansing clay and Masque Rehydratant are known to have a unique hair affinity to help regulate the sebum cycle and rebalance hydration in the hair. The Amino Acid is known to gently cleanse by attracting dirt in micelles (that are then easily rinsed away). Amino Acid has also been found to act as a conditioning and reinforcing ingredient to help strengthen lengths and ends.

Our new cleansing clay

The Cleansing Duo You Need for Fresh Healthy Hair

Our new cleansing clay

Meet the Spécifique Line for Fresher Hair

A specially designed shampoo to help manage oily and greasy hair, our popular Bain Divalent has a new look and contains Amino Acid and Vitamin BC, this shampoo gently cleansess and balances greasy roots and dry, sensitised ends. 87% of women agreed that it left their scalps feel cleaner.

Our new cleansing clay

Argile Equilibrante is a new cleansing clay enriched with Amino Acid and Kaolin Clay, and leaves hair feeling lighter , deeply cleansed and refreshed. Used once a week, 72% agreed that their hair felt lighter**

Our new cleansing clay

The final product in this new line-up, Masque Rehydratant contains Amino Acid and Ceramide in its gel-masque formula . This intensely caring mask, leaves the hair feeling hydrated and moisturised with a lightweight touch at the root.

*Consumer test using Bain Divalent, % agreement of 31 women surveyed after 4 weeks of use

**Consumer test using Bain Divalent, % agreement of 54 women surveyed after 4 weeks of use

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