REIGNITE YOUR INNER STRENGTH
PREMIÈRE
Dual action repair haircare
[CITRIC ACID + GLYCINE]
Frees hair from calcium build-up that leads to breakage
Helps reconnect broken keratin bonds.
Restores hair's original strength*
Stronger, healthier-looking, shinier hair **
**Instrumental test on sensitised hair after continued use.
Discover Première Range
Composed of 7 products, Première is the perfect haircare range to repair damaged hair.
Fights the problem of calcium buildup, reconnects broken keratin links and restores the hair to its premier state.
DECALCIFYING REPAIRING PRE-SHAMPOO TREATMENT
A dual-action decalcifying and repairing pre-shampoo hair treatment for damaged hair. Removes calcium and reinforces hair strength, leaving it stronger, smoother, and shinier.
Decalcifying Repairing Shampoo
Decalcifying repairing shampoo for damaged hair. A rich double-action shampoo that works inside and out to remove calcium and strengthen and repair damaged hair.
ANTI-RIGIDITY DECALCIFYING REPAIRING CONDITIONER
A repairing, decalcifying, softening conditioner for damaged hair. It removes the calcium overdose that attacks treated hair, and then repairs the damage in a dual-action effect, restoring softness, moisture, and strength.
ANTI-BREAKAGE REPAIRING FILLER MASK
An anti-breakage repairing resurfacing hair mask that restores moisture and strengthens all types of damaged hair.
REPAIRING ANTI-FRIZZ FILLER SERUM
A leave-in repairing anti-breakage filler hair serum. This anti-frizz serum works to seal and fill hair strands, and protect them from the heat of styling tools, leaving hair shiny and strong.
DECALCIFYING RESURFACING CONCENTRATE
A special in-salon resurfacing and decalcifying treatment for damaged hair. This decalcifying and extra repairing professional treatment is ideal for severely damaged hair from chemical processing.
IT'S A PREMIÈRE
If you struggle with damaged hair, you’re not alone. It’s the #1 concern heard in salons!
Discover why water is not your hair's friend with Sydney Sweeney
Listen to the sound of Première with Emily Ratajkowski's ASMR
And discover the strong, shiny and supple hair of Ebonee Davis
THE POWER
OF
LAYERING
For maximum results, we recommend to layer the Premiere Decalcifying Pre-Shampoo Treatment (do not rinse) with the Première Decalcifying Repairing Shampoo.The key to this technique lies in its ability to work on different layers of your hair, from the outermost shield to the core of each hair fiber.
LEARN MORE
Find Your Perfect Routine
If you have thinner, damaged hair, this routine will decalcify, repair and soften your hair. In a few simple clicks you can find your ultimate haircare routine.
If you have thicker, damaged hair, this routine will decalcify, repair and soften your hair. In a few simple clicks you can find your ultimate haircare routine.
Première Active Ingredients
The Première range features complexes with
Glycine, Citric Acid and Peptides.
This system eliminates calcium buildup, deeply repairs the hair from
the inner layer and strengthens the hair for lasting results.
GLYCINE + CITRIC ACID + PEPTIDE
Damaged hair is the n°1 concern in our salon. It is great to now have a complete exclusive protocol to offer the best repair to our clients.— Hovig Etoyan, Global Professional Ambassador
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