REIGNITE YOUR INNER STRENGTH
Dual action repair haircare
[CITRIC ACID + GLYCINE]
Frees hair from calcium build-up that leads to breakage
Helps reconnect broken keratin bonds.
Restores hair's original strength*
Stronger, healthier-looking, shinier hair **
**Instrumental test on sensitised hair after continued use.
Discover Première Range
Composed of 7 products, Première is the perfect haircare range to repair damaged hair.
Fights the problem of calcium buildup, reconnects broken keratin links and restores the hair to its premier state.
IT'S A PREMIÈRE
If you struggle with damaged hair, you’re not alone. It’s the #1 concern heard in salons!
Discover why water is not your hair's friend with Sydney Sweeney
Listen to the sound of Première with Emily Ratajkowski's ASMR
And discover the strong, shiny and supple hair of Ebonee Davis
For maximum results, we recommend to layer the Premiere Decalcifying Pre-Shampoo Treatment (do not rinse) with the Première Decalcifying Repairing Shampoo.
The key to this technique lies in its ability to work on different layers of your hair, from the outermost shield to the core of each hair fiber.
Find Your Perfect Routine
If you have thinner, damaged hair, this routine will decalcify, repair and soften your hair. In a few simple clicks you can find your ultimate haircare routine.
Première Active Ingredients
The Première range features complexes with
Glycine, Citric Acid and Peptides.
This system eliminates calcium buildup, deeply repairs the hair from
the inner layer and strengthens the hair for lasting results.
GLYCINE + CITRIC ACID + PEPTIDE
Damaged hair is the n°1 concern in our salon. It is great to now have a complete exclusive protocol to offer the best repair to our clients.— Hovig Etoyan, Global Professional Ambassador