NEW
GENESIS HOMME
Dual Anti-Fall Action Hair Care.
Genesis Homme by Kérastase is the first dual action anti-fall haircare for weakened hair prone to thinning. It instantly thickens every fiber for fuller hair while treating hair-fall on the long run.
The range, formulated with woody notes, rounder and warmer such as amber is more masculine than its feminine counterpart.
#NEVERBEAFRAIDOFFALLING
Genesis Homme Sérum Anti-Chute Fortifiant Homme
Daily anti hair-fall fortifying serum for weakened hair
The Science Behind Hair Fall
Did you know that 70% of men worldwide report suffering from hair loss? It affects men of all ages, as even 1/3 of men under 30 are affected by hair loss.
Typically, 50 to 100 hairs fall naturally every day. Beyond 100 hairs lost every day and 20% of hair in telogen phase it is an excessive hair loss.
Many men are concerned by problems of hair volume or density loss, sometimes at the end of their adolescence. The forehead at the temples and the top of the scalp (tonsure) are the most frequently affected areas.
Whether for hormonal, genetic or extrinsic factors, this phenomenon leads to a loss of self-confidence or even the development of complexes. In Europe, 52% men say they are affected by hair loss issues*.
* IPSOS 2003. Study carried out in Europe on 30,000 people.
4 False Myths About Hair-Fall
Many hair myths have been around for so long, we’ve accepted them as scientific fact. But there is a lot of fake news out
when it comes to hair-fall. To help you separate follicular fact from fiction, we asked our Kérastase expert Dareen Fowler, to
dismantle some of them in this video.
“Does shampoo make me lose my hair?
Is hair loss in men passed down from the mother's side of the family?
Does wearing a hat cause baldness?
Does regularly cutting my hair make it grow faster and thicker?”
Discover the New Range for Men
5 products to strengthen your hair and reduce hair-fall
Genesis Homme Sérum Anti-Chute Fortifiant Homme
Daily anti hair-fall fortifying serum for weakened hair
Reduces Hair-Fall In 6 Weeks*. 5 Times Fuller Hair**.
85% More Fiver Strength***.
*Clinical test on 99 people. 6 weeks of use of Sérum Anti-chute Fortifiant.
** Instrumental test bain de masse + cire epaisseur
***Instrumental test on Bain de masse épaississant + Cire d’épaisseur Texturisante + Sérum Anti-chute Fortifiant.
What’s Inside?
Genesis Homme by Kérastase is a dual fuller hair mass program to gain hair mass instantly thanks to the first ingredient
and to gain hair mass day after day thanks to the second one.
Strengthen and thicken hair fiber for an immediate fuller look.
Ginger extract reduces UVB-induced apoptosis/programmed cell death. Ginger Root has protective effect against external aggressor-induced damages.
Creatine can help rebuild and strengthen hair structure from within, improve its mechanical properties and protect it against heat damage and UV rays.
AMINEXIL
Helps to stop hair-fall, fortifies hair anchorage and retention.
Aminexil is a key active ingredient for keeping the sheath supple and enabling hair to anchor itself more solidly in the scalp. It prevent collagen from hardening around hair follicles. At the concentration of 1.5% in Genesis Homme products, its effectiveness in preventing hair loss has been proven.
Pro Tips
Inside the K-Lab - How To Fight Hair Loss & Thinning Of The Finer
Discover how engineers are working on products efficacy in our laboratory.
Watch other videos
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Inside the K-Lab - How To Fight Hair Loss & Thinning Of The FinerDiscover how engineers are working on products efficacy in our laboratory.
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Tip 1 – Get more hair volume with the hair spray -
Tip 2 – Create a good anti-fall haircare routine -
Tip 3 – Fundamentals of texturizing hair -
Tip 4 – Select the right shampoo
Customized Hair-Fall Care
Looking for the perfect routine for your hair-fall?
Medium hair-fall
Composed of Bain de Force Quotidien, Sérum Fortifiant Anti-Chute and Cire d’Epaisseur Texturisante.
Heavy hair-fall
Composed of Bain de Force Quotidien, Serum Fortifiant Anti-Chute, Spray Récupérateur d’Epaisseur and Cire d’Epaisseur Texturisante.
Thinner & finer hair
Composed of Bain de Masse, Spray Récupérateur d’Epaisseur and Cire d’Epaisseur Texturisante.
Rediscover Genesis for Women
7 products to reduces hair fall due to breakage from brushing.
Want to know more about hair fall ?
Discover how we combine our deep knowledge of hairdressers and science to imagine a world of hair care products that would exceed expectations.
